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            Services for Organizations

            Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

            Consulting & Strategy Sessions

            Ventana On Demand

              Services for Investment Firms

              We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

              Consulting & Strategy Sessions

              Ventana On Demand

                Services for Technology Vendors

                We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

                Analyst Relations

                Demand Generation

                Product Marketing

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                  Buyers Guide Research

                  Gain insights to understand, assess, optimize and select software providers and products across business and IT.

                  View the Buyers Guides

                  Understand and Select AI and Data Platforms

                  View the Buyers Guide Research

                  Adopt GenAI Software

                  Read the Buyers Guide Research

                  Get Smart with Data Intelligence

                  View the Buyers Guide Research

                  Intelligent Automation for AgenticAI

                  Read the Buyers Guide Research
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                  2025 ISG Research Report Plan

                  Check out our report plan for all ISG Provider Lens and ISG Buyers Guide research. ISG’s research encompasses reports on the most important software tools and managed services firms transforming enterprises, giving insights into key trends including the adoption and scaling of AI.

                  Download the full Report Plan

                  State of the Generative AI Market Report

                  What your business needs to know to get GenAI projects right. Get deep GenAI market data, a realistic understanding of potential pitfalls, and advice on how to invest in the right expertise and infrastructure.

                  Download the report
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                  Engage with World-Class Software Analysts Across Business and IT

                  In a world where business and IT professionals need advice on how to act on opportunities and issues with software providers across the enterprise, we can help by providing our expertise and research to improve the quality of your decisions. Our advisory service is adapted to your needs and provides the insights and timely advice in a pro-active manner with a client experience that is best in the industry.

                  Discover how we can help

                  What We Do

                  We are a market research and advisory services firm in the technology industry with over two decades of experience helping organizations gain value from their investments. Our commitment to the ISG Software Research eXperience is backed by our industry and subject matter expertise through a comprehensive portfolio of connected consulting, advisory, research, and education (C.A.R.E.) products tailored to meet our client’s needs. 

                  Business and Technology Advisory

                  Through our unique digital-first, structured approach we offer a world-class advisory service, ISG Research On-Demand, that combines consulting and advisory to ensure collaboration from the research and education we provide, in the context required for expected business outcomes.

                  Market Research and Education

                  We cultivate insights through market research and education on the business and technology needs of organizations of any size and industry and evaluate technology vendors for the product and customer experience provided. We provide these insights to the ISG Software Research community that is free and accessible to everyone.

                  Technology Industry Leadership

                  Our weekly assessment of organizational needs and insights from technology vendors enable us to provide objective guidance on the future of the technology industry. Shaping the industry is essential to what we do and includes finding value in technology and the management and creation of new software categories. 

                  Assessments and Workshops

                  Our assessments and workshops across business processes and technologies use a structured methodology in a fixed time and resource approach. Without bias to any one vendor used today or those being examined for the future, enables us to provide objective guidance for an organization’s immediate and long-term needs. 

                  Our Clients

                  Customers are the window to understand our mode of operation. We deliver tailor made solutions for each client. Making each experience unique and different.