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Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
About Sarida Khatun
Lead Analyst - Production & Quality Ops
Sarida has five years’ experience in the market research industry. As a Senior Data Analyst at ISG, she worked on Banking, Insurance, Supply Chain, Procurement and other BPO studies, as well as data quality and writing insights from survey data. Prior to that, she worked at Gartner as a Talent Intelligence Analyst where she built reports for specific skillsets, location and diversity-related topics. She also worked as a Data Researcher with S&P Global Market Intelligence for over two years, building databases of reference and market data of companies, funds and investment products. Sarida is skilled in Excel and PowerBI and loves learning ways to make data analysis simpler. Based in Bangalore, she loves reading and gardening.