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              We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

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                Request a Briefing

                  Request a Briefing

                  Steps for Market Coverage

                  Please review the following steps to efficiently interact with our research team for initiating or maintaining research coverage. For more information about our research coverage and the briefing process, click here. 

                   

                   Please select one of the following:

                  Initiate Market Coverage

                  To ensure we optimize the time spent by both your organization and ours, ISG Software Research asks that you complete pre-briefing steps, providing all information required prior to the 30-minute briefing with our analysts. We will respond to your request within 5 business days. Our analysts must have an opportunity to review your presentation and other supporting materials / collateral in advance. We expect your briefing documents and presentation at least 72 hours in advance in the format outlined below.

                  Maintain Market Coverage

                  For those software providers who are already covered, we require at least one briefing per year to maintain research coverage. Briefings are 30 minutes in length unless you are a ISG Research On-Demand client*. Quarterly electronic updates from approved software providers for announcements such as company, product, or customer announcements are expected; especially those impacting the industry. All briefings on announcements should be requested no sooner than two weeks before the announcement. If we do not receive an update within one year of the last briefing provided or if the research team is not able to maintain an understanding of the software provider, we will change the status of a software provider to not covered or recommended.

                  Submit a Briefing Form

                  Sample 30 Minute Agenda for Briefings

                  • - Company Overview – Presentation – 5 Minutes
                    • - Top Executives/ Background
                    • - Employees, Customers, Partnerships
                    • - Market strategy
                  • - Solutions / Products Overview – Presentation – 10 minutes
                    • - History, version, latest version, # customers with latest release
                    • - Positioning/value proposition/benefits/ROI
                    • - New features/benefits in latest release and claimed differentiation
                  • - Product Demonstration – 10 Minutes
                    • - Product feature overview – screenshots/live demo
                  • - Dialogue / Next Steps – 5 Minutes