- Search
- About Us
- Expertise
- Industries
- Research
- Services
- Resources
- Contact Us
- Join our Community
- Home
Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Digital Technology
Choose a focus area or content type to explore
Market Perspective
ISG Buyers Guide for Intelligent Document Processing Classifies and Rates Software Providers
ISG Research offers market observations and overall results from the Intelligent Document Processing Buyers Guides for intelligent automation software products.
Market Perspective
ISG Buyers Guide for Conversational Automation Classifies and Rates Software Providers
ISG Research offers market observations and overall results from the Conversational Automation Buyers Guides for intelligent automation software products.
Market Perspective
ISG Buyers Guide for Intelligent Automation Classifies and Rates Software Providers
ISG Research offers market observations and overall results from the Intelligent Automation Buyers Guides for digital technology software products.
Analyst Perspective
Restructuring Cybersecurity: Lessons from Microsoft's Recent Changes
With cybersecurity a challenge for companies from every industry, enterprise-wide efforts to combat threats are a critical part of overall business strategy.
Analyst Perspective
Unlocking Success with Enterprise GenAI Tools
To achieve best return on investment in GenAI tools calls for comprehensive user support and a focus on optimizing user interactions.
Market Perspective
Oracle Earns Digital Technology Digital Innovation Award for 2024
Oracle Earns Ventana Research Digital Technology Digital Innovation Award for 2024.
Analyst Perspective
Cloud Platforms and Accessibility Hurdles
Multi-cloud, hybrid and sovereign cloud services must offer better visibility, accessibility to support enterprise innovation, growth of data applications.
Analyst Perspective
The Buyers Guides for Cloud Computing Platforms Classifies and Rates Software Providers
Ventana Research offers market observations and overall results from the Cloud Platforms Buyers Guides for digital technology software products.
Analyst Perspective
Who Poisoned the AI Watering Hole: Adversarial Threats in AI
The convergence of AI’s transformative potential and the growing sophistication of threat actors demands a proactive approach to safeguarding AI systems.
Analyst Perspective
ServiceNow Puts AI to Work at Knowledge 2024 Conference
ServiceNow diversifies beyond IT services to offer workflow optimization to enterprise teams with an AI-driven platform offering automation, integration.
Analyst Perspective
The Decomplexification of IT: Simplifying Enterprise Technology
Decomplexification encompasses IT activities to simplify the technology stack while enhancing efficiency, security and collaboration within an enterprise.
Analyst Perspective
Navigating the Enterprise IT Ops Labyrinth
Enterprises are increasingly recognizing the need to streamline operations for efficiency, agility and innovation, leading to new “Ops” initiatives.
Analyst Perspective
Navigating Security Threats with CTEM Integration
Evaluate business and technology needs when considering how to integrate CTEM tools to predict, detect and respond to cyber threats effectively.
Analyst Perspective
CTEM: Proactive Security Defense for Business
Cybersecurity with real-time detection: CTEM continuously monitors for cyber threats and automatically responds to security events to minimize disruption.
Analyst Perspective
Five Leading Business Outcomes with Enterprise Cloud Computing
Enterprise cloud computing is not just about being tech-forward: it helps achieve business outcomes, most effective when aligned with business objectives.
Analyst Perspective
2024 Digital Technology Market Agenda: Modernization for IT and CIO
The 2024 Digital Technology Market Agenda will help leaders define digital transformation and modernization plans and identify key investments for effective IT operation.
Analyst Perspective
AI Hallucinations Are More Than a Headache for Business and IT
Don’t let AI hallucinations distort enterprise reality; take steps to train and maintain AI models to ensure accurate, ethical and reliable results.
Market Perspective
Bank of America Earns Digital Technology Digital Leadership Award with Alteryx for 2023
Bank of America earned the 2023 Digital Technology Digital Leadership Award for its use of Alteryx to streamline data flows through automation.
Analyst Perspective
The Intelligent Automation Journey: From Objectives to Implementation
With intelligent automation widely available for use in nearly all enterprise activities, clarity on business goals is key to strategic implementation.
Analyst Perspective
Intelligent Automation Trends to Improve Business Results in 2024
Intelligent automation is paving the way for a future where machines can learn, adapt and act in increasingly intelligent ways that benefit enterprises.
White Paper
Modernizing the Contact Center with AI
Contact centers generate an enormous amount of data in the course of handling customer interactions.
White Paper
Accelerating Analytics Insight from Operational Data
Data-driven organizations stand to gain a competitive advantage when they increase the speed and scale of how data is accessed and processed.
Analyst Perspective
ServiceNow Platform Automates Optimal Workforce Experiences
ServiceNow’s workflow automation helps digitize and automate siloed processes within an organization to create optimal experiences for the workforce.
Analyst Perspective
AI Advances Automation for Enhanced Efficiency
Artificial intelligence plays a key role in advancing new forms of automation to manage increasingly complex and diverse tasks for enhanced efficiency.
Analyst Perspective
Intelligent Automation Unlocks the Full Potential of Technology
Organizations can employ intelligent automation to unlock the full potential of technology and achieve business goals.
White Paper
Protect Your Data with SAML Authentication
Cybersecurity threats are more prevalent and dangerous than ever, and breaches can have huge financial and mission-oriented implications when they occur.
Analyst Perspective
Hybrid and Multi-Cloud Architecture Enables Digital Modernization
Hybrid and multi-cloud computing helps organizations optimize the IT infrastructure necessary for digital transformation and modernization efforts.
Analyst Perspective
Harnessing Generative AI: Fueling Collaboration and Conversation
Generate creative content that drives innovation and performance, improve collaboration and enhance customer engagement using generative AI.
Analyst Perspective
The Digital Era of Business Transformation to Modernization for CIOs
Digital modernization focuses on maximizing the efficiency of existing software investments and resources to improve productivity, agility and flexibility.
Analyst Perspective
Digital Modernization Helps CIOs Align to Business Growth
Analyst Jeff Orr takes the helm of the CIO and technology leader practice, sharing research and advice to help organizations modernize digital systems.
Market Perspective
Kognitos Earns Digital Technology Digital Innovation Award for 2023
Kognitos’ use of generative AI and natural language within automation platforms earned Ventana Research’s 2023 Digital Technology Innovation Award.
Market Perspective
OpenAI Earns Overall Digital Innovation Award for 2023
OpenAI’s seismic evolution of generative AI enabled a new generation of conversational computing, earning it Ventana Research’s 2023 Overall Digital Innovation Award.
Analyst Perspective
Generative AI Ushers in a New Age of Content and Model Creation
Generative AI responds to natural language queries and instructions to create content and models with artificial intelligence and machine learning.
Analyst Perspective
Use Observability for Better Digital Processes
Organizations are expanding use cases for observability, including mitigating the risk of business disruptions and enhancing customer experiences.
Analyst Perspective
2023 Digital Technology Market Agenda: Innovation for Digital Agility
The 2023 Digital Technology Market Agenda will help leaders define business continuity plans and identify key investments for effective virtual operation.
Analyst Perspective
2023 Market Agenda: Digitalization Evolves for Business Revitalization
Insights from Ventana Research’s 2023 Market Agenda highlight technology investments to improve agility and competitiveness through digital effectiveness.
Analyst Perspective
Personalize Experiences to Improve Engagement and Outcomes
Organizations must end the one-size-fits-all approach to business apps and focus on personalized user experiences for both their workforce and customers.
Analyst Perspective
Cloud Computing Realities Part 4 — Security and Governance
Security and compliance features of today’s cloud providers rival the strongest on-premises approaches, paving the way for a safe, secure move to the cloud.
Market Perspective
Roche Earns Digital Leadership Award in Digital Technology with Solace
Suresh Babu Jaganathan at Roche earned the 2022 Digital Leadership Award in Digital Technology by using Solace for event streaming and management.
Analyst Perspective
Cloud Computing Realities Part 3: Business Continuity
Cloud computing provides strong support for business continuity during regular and virtual operations, additional tools help defend against disruption.
Analyst Perspective
Cloud Computing Realities Part 2: Hybrid and Multi-Cloud Architectures
In my first perspective on cloud computing realities, I covered some of the cost considerations associated with cloud computing and how the cloud costing model may be different enough from on-premises models that some organizations are taken by surpr
eBook
Information Requirements Across the Organization
Organizations need a broad range of analytics to make data-driven business decisions that give them a competitive advantage. But in the face of data complexity challenges, it can be a struggle to make sense of what’s actually going on across the busi
Analyst Perspective
Cloud Computing Realities – Part 1
The migration to cloud is obvious. Organizations are adopting cloud computing for all variety of applications and use cases. Managed cloud services, commonly referred to as software as a service (SaaS), offer many benefits to organizations including
Webinar
Webinar: Evaluate Analytics and Data Vendors for Successful Outcomes
In this webinar, David Menninger, SVP and Research Director of Analytics and Data Research at Ventana Research, will share his insights on the analytics market and an understanding on how to successfully evaluate existing and potential new vendors.
VentanaCast
Delivering Data and Analytics to HR and Finance
In many cases traditional data warehouses and analytics are so disconnected from the business applications that it is difficult to use them to make well-informed decisions.
Infographic
Adopting Contact Center in the Cloud
Early telephony-based call centers were built using proprietary on-premises systems. As companies added additional channels of engagement, call centers evolved into contact centers. Today vendors are providing cloud-based contact centers that manage
QandA
Moving Analytics to the Cloud
Dave Menninger of Ventana Research answers questions and shares research on the adoption of cloud-based analytics. He addresses the latest trends and best practices for helping organizations adopt cloud analytics including the role that AI and IoT pl
White Paper
Enhance Analytics Performance and Impact in the Cloud
This we already know: Data is moving to the cloud. As cloud applications have been adopted, this has meant that many critical sources of data for analytics now or soon will live in the cloud.
White Paper
Avoiding Cloud Data Cost Overruns
The anticipated benefits of cloud computing have encouraged organizations to accelerate adoption of cloud-based applications and services. Data and analytics are no exception, especially as more and more of an organization’s data resides in the cloud
White Paper
Why Data and AI Matter in Sales
Revenue growth is a key indicator of competitive success. This is a given, yet for many companies, competing successfully is becoming more difficult.
White Paper
Key Requirements for Building Analytic Applications
The ultimate objective of analytics in organizations is to improve operations with better, fact based decision making. But doing so requires that decisions are made within the proper context so they are relevant and accurate.
White Paper
The Digital Age of Data Intelligence
The age of data is here, and the value of all that data to organizations continues to increase. Data has, in fact, become integral to an organization’s ability to grow and thrive. So, it is essential that organizations tap into every available source
White Paper
Embracing Modern Data Governance Practices
For too long, data governance has been about preventing people from doing things with data. Yes, restrictions and controls over data are absolutely necessary and should be part of every organization’s information architecture.
White Paper
Decoupling the AI/ML Pipeline for Scale
Artificial intelligence and machine learning (AI/ML) are extremely valuable to organizations. Our research shows that AI/ML help organizations gain a competitive advantage and improve customer experiences, and have a direct impact on the bottom line,
White Paper
The Age of Communication Platforms
Demand is growing for a new generation of modern communication technology for the enterprise. Individuals within organizations have the need to connect and collaborate with others at any time for any purpose, and while this need is present under norm
White Paper
Cloud-Based Architecture for Data and Analytics
Organizations today increasingly are choosing to store their data and perform their analyses in the cloud. Our research finds that almost one-half (49%) of organizations are already using cloud-based analytics systems, and data is being migrated to t
Viewpoint
Eliminating Bottlenecks in Analytics
For many organizations, analytics processes are riddled with roadblocks. There are many valid reasons why these roadblocks existed in the past, and they were often based on technical limitations.
Viewpoint
Changing Data Patterns Are Impacting Analytics
Collectively, we are amid a transition from data at rest to data in motion. Large volumes of data are streaming into organizations from all sides and with increasing frequency, forcing organizations to rethink how they process data.
Viewpoint
Can Your Data Keep Up with Your AI and ML Efforts?
As data volumes and data velocities increase, more and more decisions involving that data are being made using artificial intelligence and machine learning (AI and ML) technologies. However, operationalizing AI and ML models requires a dynamic, moder
White Paper
Data and AI Governance for Trusted Insights
Analytics are critical to the efficient and effective operation of most modern organizations; to that end, trusted analytics require trusted data.
White Paper
Unlocking the Promise of Artificial Intelligence and Machine Learning
Artificial Intelligence and Machine Learning (AI/ML) have quickly become difference makers for organizations looking to develop a competitive advantage.
White Paper
A Practical AI Strategy for FP&A
The use of artificial intelligence (AI) that harnesses machine learning (ML) will be the single most important trend in business software this decade because it can multiply the investment value of such applications and provide software companies an
White Paper
New Approaches to Master Data Management
Accurate data is critical for business processes and operations. Billing customers, for example, requires accurate information regarding the product or service, prices, customer names and addresses and personnel authorized to use the product or servi
Market Perspective
NVIDIA Earns Digital Technology Digital Innovation Award for 2022
The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our
White Paper
Intelligent Insights for Everyone, Everywhere
In today’s dynamic business environment, organizations cannot fly blindly and expect to succeed. There is a trove of internal and externally sourced data available to organizations that can and should be used to improve decision-making.
White Paper
Intelligent Automation in the Cloud
Robotic Process Automation (RPA) has evolved considerably beyond its original purpose of automating routine tasks to become a core technology for the intelligent automation of all parts of an organization.
Research Perspective
The Digital Future of Human Capital Management
A new generation of digital technologies is extending human capital management (HCM) systems, making them simpler and more productive than ever before.
Research Perspective
The Impact of AI on Finance and Accounting
Futurists and software vendors have been pointing to a day when artificial intelligence (AI) using machine learning (ML) will perform miracles such as providing life-saving diagnoses and recommending treatments for even rare diseases in seconds.
Research Perspective
Moving from Batch to Event Streaming
Operations are continuous in most organizations today and so too is the data these operations generate.
Viewpoint
The Way Forward with RPA
Robotic Process Automation (RPA) is a core digital technology for increasing productivity and efficiency, speeding the completion of work, and increasing its quality and controllability.
Viewpoint
The Distributed Cloud Requires a Distributed Data Platform
Adoption of cloud and edge computing infrastructure has brought many benefits to organizations of all sizes. It has improved business agility by reducing the need for upfront purchasing, configuration and deployment of infrastructure, and reduced the
eBook
Collecting and Managing IoT Data for Analytics
While the Internet of Things (IoT) may still be unfamiliar to many consumers, businesses are well aware of its potential. More than 90% of participants in our research said that IoT is important to their future operations.
eBook
Simplify your Data and Analytics Architecture for Faster Insights
Organizations face increasing competition and compressed time frames that require intelligent use of all available data.
Viewpoint
Cloud Migration Tips, Tricks and Traps
For a variety of reasons, organizations are moving their workloads to the cloud. Our research shows that one-third of organizations have their primary data lake platforms in the cloud and most organizations (86%) expect the majority of their data to
Market Perspective
ServiceNow Earns 2022 Digital Innovation Award for Digital Business
The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our
eBook
https://www.ventanaresearch.com/ebook/analytics/operationalize_ai_at_scale_with_mlops
Organizations are proving that artificial intelligence (AI) is valuable. Our research shows that the most common benefits reported by participants include gaining competitive advantage and improving customer experiences.
eBook
Five Key Requirements of an External Data Platform
External data can be valuable to many organizations. It can enrich the internal data that an organization collects and analyzes about its customers, prospects and partners.
eBook
The 2020 Vision: The Next Decade for Enterprise Analytics
To gain the full benefit of the insights analytics can deliver, organizations need to embrace a new approach, one that will make the analytics not only useful but meaningful to each individual whose work can benefit from them.
eBook
The Era of Video Communications
Digital experiences for the modern workforce must offer simplicity of usage without sacrificing sophistication of the technology itself.
Market Perspective
Oracle ME Earns Overall Digital Innovation Award for 2022
The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our
Analyst Perspective
The Digital Technology Market Agenda for 2022: Innovation for Business Resilience
I’m proud to share Ventana Research’s 2022 Market Agenda for Digital Technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that increase workforce effectiveness and organizational agility
Analyst Perspective
Digital Business Market Agenda for 2022: Resilience and Readiness
With the announcement of Ventana Research’s 2022 Market Agenda, our expertise in Digital Business continues to advance the market need for effective investments into technology, and I will outline here the key areas of focus to provide insights to or
Market Perspective
City Furniture Earns Digital Leadership Award in Digital Technology with Denodo for 2021
The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business application
Market Perspective
International Game Technology Earns Digital Leadership Award in Digital Business with Moovila for 2021
The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business application
Market Perspective
Guide Successful Technology Vendor Selections for Best Outcomes
Business improvement stems from technology investments that advance automation and apply intelligence to your work and processes, increasing the potential achievement of desired outcomes.
Analyst Perspective
Why I Joined Ventana Research to Advance Digital Technology
I am very happy to announce that I have joined Ventana Research to help lead the expertise area of Digital Technology, including Analytics and Data, Cloud Computing, Artificial Intelligence and Machine Learning, the Internet of Things, Robotic Automa
Market Perspective
Blue Prism’s Robotic Process Automation Creates a Digital Workforce
Robotic process automation has developed into a significant part of the enterprise software and low- to no-code development approach in the past few years.
White Paper
The Digital Age of Data Intelligence
The age of data is here, and the value of all that data to organizations continues to increase. Data has, in fact, become integral to an organization’s ability to grow and thrive. So, it is essential that organizations tap into every available source
Analyst Perspective
Expert.ai Earns 2021 Digital Innovation Award for Digital Technology
The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization.
Analyst Perspective
ConverSight.ai Earns 2021 Digital Innovation Award
The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization.
Analyst Perspective
Moovila Earns Digital Business Innovation Award for 2021
The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our
Analyst Perspective
Innovit Named a Vendor with Merit in the 2021 PIM Value Index
We are happy to share some insights about Innovit MDM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
Analyst Perspective
Digital Business Market Agenda for 2021 and Beyond
With the announcement of Ventana Research market agenda, a new expertise in Digital Business has been launched, I will outline the areas of focus that provide insights to organizations that can be used to optimize technology, increase agility and org
Analyst Perspective
The Digital Technology Market Agenda for 2021: Predictability in Unpredictable Times
I’m proud to share Ventana Research’s 2021 market agenda for digital technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that increase workforce effectiveness and organizational agility
Analyst Perspective
The Ventana Research 2021 Market Agenda: How Digital Effectiveness Impacts Organizational Agility
Ventana Research has announced its market agenda for 2021, continuing the tradition of transparency in our efforts to educate and guide the technology market but also our independence as we do not share our market agenda or analyst perspectives with
eBook
The Era of Video Communications
Digital experiences for the modern workforce must offer simplicity of usage without sacrificing sophistication of the technology itself. And the reality for today’s virtual, dispersed workforces is that video is a must-have for all digital communicat
Viewpoint
The Modernization of Video Communications
The important role that video plays in digital communications has been clear for some time, and our benchmark research finds it to be one of the highest growth channels for communications in 35% of organizations.
Analyst Perspective
PTC Brings Innovation to Product Experiences
Augmented reality (AR) is a critical component of digital technology. The role of AR is to virtualize the visualization and engagement of assets and products with information that can enhance the value of it for many purposes including manufacturing,
Analyst Perspective
Business Continuity: Establishing Organizational Readiness for Business Resilience
Through 2021, one-half of organizations will realize that digital transformation (DX) investments have not met the organizational readiness requirements of business continuity, leading to a new focus on innovative digital technologies that more relia
Analyst Perspective
8x8: Open Communications Platform earns our 13th Digital Innovation Award for Digital Technology
The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and per
Videocast
The Analytics to AI Spectrum
Analytics and artificial intelligence (or AI) are different. Both are valuable and your organization should have a plan to provide both types of capabilities, but don’t expect that AI-based analyses will be a natural extension of your traditional ana
Analyst Perspective
ServiceNow: Now Platform earns our Overall Digital Innovation Award
The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the
White Paper
Unlocking the Promise of Artificial Intelligence and Machine Learning
Artificial Intelligence and Machine Learning (AI/ML) have quickly become difference makers for organizations looking to develop a competitive advantage. AI/ML enables organizations to make sense of the increasingly large volumes of complex informatio
White Paper
The Age of Communication Platforms
Modernizing communication technology within the organization will improve the overall employee and customer experiences by reducing friction and enabling richer, more reliable communication experiences across all business functions. Deploying a next-
Analyst Perspective
The Business Continuity Imperative: Digital Innovation for Optimal Experiences in 2020 and Beyond
At Ventana Research we’re familiar with the need for digital transformation as we have been researching and providing education on this topic for almost two decades.
Analyst Perspective
The Business Continuity Imperative: Digital Technology for Optimal Operations in 2020 and Beyond
The imperative to infuse digital technology into your organization is not new, but it’s more essential than ever that organizations embrace digital transformation and business continuity to improve processes.
Analyst Perspective
The Ventana Research Digital Technology Agenda in 2020
Ventana Research recently announced its 2020 research agenda for digital technology, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value and improve business outcomes.
Viewpoint
Can Your Data Keep Up with Your AI and ML Efforts
As data volumes and velocities increase, more and more decisions are being made using AI and ML. However, the process of operationalizing AI and ML models requires a dynamic data architecture that can constantly be training new models while simultane