Ventana Research brings Qlik access to a deep bench of industry and subject matter experts to tap into for strategic consultation on GTM strategy, messaging, and industry perspectives. Plus, the Ventana OnDemand client portal provides a treasure trove of research and data for marketers to consume as they plan for content and marketing campaigns. They truly provide a one-stop shop for research, strategic planning, content development, and execution. Their support in the technology industry across BI and analytics topics and how it specifically relates to vertical industries and lines of business leaders and through the teamwork of account, client success, product and analyst leadership of Mark Smith, Dave Menninger, Stephen Hurrell and Quincy Valencia have been invaluable partners in supporting our key marketing initiatives. My team had the great experience in participating in their persona messaging workshops which was the cornerstone for defining our buyer persona messaging in our marketing and sales materials. It was an amazing experience to have this 1:1 time to learn from their leading industry analysts. Working with the entire Ventana Research team is like having an extended marketing team… so attentive to our specific needs. Thank you and congratulations to 20 years of success in the analyst industry.
