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            Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

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              We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

              Consulting & Strategy Sessions

              Ventana On Demand

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                  Customer Data Platforms

                  Quote.svg

                  Through 2027, consolidation of the CDP technology market will be the catalyst for marketing teams to adopt new digital engagement and experience platforms.
                  Keith Dawson

                  Keith Dawson

                  Director of Research
                  Customer Experience

                  Creating Robust Interactions

                  Our expertise comes from our research that is not found anywhere else in the industry. It can help you make Customer Data Platforms impactful to your organization. Consider these insights as you look to assess and improve your Customer Data Platforms efforts.

                  Definition

                  Customer Data Platforms perform the task of ingesting and cleansing customer data from different sources to provide uniform views into customer history.

                  Research Fact

                  Just 38% of organizations are using four or more external data sources.

                  Best Practice

                  Coordinate and harmonize different views of customers and prospects by de-siloing your data sources.

                  How we can help

                   

                  Consulting

                  Consulting where we deliver expert guidance with our experience, expertise and market research through workshops and assessments for better business outcomes.

                  Advisory

                  Advisory through our proactive and informed expert advice and insights for optimization of decisions through our ISG Research On-Demand service designed for value every month of the year.

                  Research

                  Research enables insights from our industry analyst team and market research with our Benchmark Research, Dynamic Insights and Value Index research products that provide facts for decisions.

                  Education

                  Education in a range of business, technology and vertical industry topics through our publishing of digital content in mediums and styles for impactful insights across an entire organization.

                  Our Latest Research Let's Get Started

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                  We provide insights and guidance across business and technology. We can help your organization; the first step is to reach out to a member of our team and see how we can help.