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                  Digital Experience Platforms

                  Quote.svg

                  By 2026, the Digital Experience Platform software category will provide conversational-focused GenAI to engage website visitors more intelligently.
                  Keith Dawson

                  Keith Dawson

                  Director of Research
                  Customer Experience

                  Creating a framework for effectively handling digital customer interactions

                  Our expertise comes from our unique research and decades of experience not found anywhere else in the industry. It can help you make Digital Experience Platforms and the processes around them impactful to your organization. Consider these insights as you look to assess and improve your customer support efforts.

                  Definition

                  Digital experience platforms are tools used by marketers and service teams to create and track customer interactions that primarily occur through new, digital contact channels.

                  Research Fact

                  Digital customer contact channels are increasing in popularity and usage, with web portals, mobile apps and social media beginning to rival voice calls.

                  Best Practice

                  Organizations should think about how consolidating their marketing communications applications into a digital experience platform can improve operations and potentially rein in costs.

                  How we can help

                   

                  Consulting

                  Consulting where we deliver expert guidance with our experience, expertise and market research through workshops and assessments for better business outcomes.

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                  Advisory through our proactive and informed expert advice and insights for optimization of decisions through our ISG Research On-Demand service designed for value every month of the year.

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                  Research enables insights from our industry analyst team and market research with our Benchmark Research, Dynamic Insights and Value Index research products that provide facts for decisions.

                  Education

                  Education in a range of business, technology and vertical industry topics through our publishing of digital content in mediums and styles for impactful insights across an entire organization.

                  Our Latest Research Let's Get Started

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