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            Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

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              We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

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                  Digital Marketing

                  Quote.svg

                  By 2026, one-third of marketing teams will abandon legacy marketing technologies for improved frictionless interactions and digital experiences across all channels and devices.
                  Mark Smith

                  Mark Smith

                  Partner
                  Head of Software Research

                  The 21st century norm

                  Our expertise comes from our research that is not found anywhere else in the industry. It can help you make Digital Marketing impactful to your organization. Consider these insights as you look to assess and improve your Digital Marketing efforts.

                  Definition

                  The marketing of products and services digitally is transitioning organizations’ investments as well as their priorities, using emerging tools and technologies to focus more effectively on how to attract and engage customers.

                  Research Fact

                  55% of organizations said dedicated apps enabled them to explore all implications of scenarios in planning, compared to only 40% using spreadsheets.

                  Best Practice

                  Marketing software can't be siloed any more. To create effective plans, ensure marketing software integrates with all levels of a business, from CRM & revenue management to customer service tracking.

                  How we can help

                   

                  Consulting

                  Consulting where we deliver expert guidance with our experience, expertise and market research through workshops and assessments for better business outcomes.

                  Advisory

                  Advisory through our proactive and informed expert advice and insights for optimization of decisions through our ISG Research On-Demand service designed for value every month of the year.

                  Research

                  Research enables insights from our industry analyst team and market research with our Benchmark Research, Dynamic Insights and Value Index research products that provide facts for decisions.

                  Education

                  Education in a range of business, technology and vertical industry topics through our publishing of digital content in mediums and styles for impactful insights across an entire organization.

                  Our Latest Research Let's Get Started

                  Ready to engage?

                  We provide insights and guidance across business and technology. We can help your organization; the first step is to reach out to a member of our team and see how we can help.