Join Our Community

Analytics & Data

 

Artificial Intelligence

    Customer Experience

     

    Digital Business

      Digital Technology

       

      Human Capital Management

        Marketing

         

        Office of Finance

          Office of Revenue

           

          Operations & Supply Chain

            Services for Organizations

            Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

            Consulting & Strategy Sessions

            Ventana On Demand

              Services for Investment Firms

              We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

              Consulting & Strategy Sessions

              Ventana On Demand

                Services for Technology Vendors

                We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

                Analyst Relations

                Demand Generation

                Product Marketing

                Market Coverage

                Request a Briefing

                  Intelligent Marketing

                  Quote.svg

                  By 2026, intelligent marketing software will advance to not just utilize AI but also to provide generative interactions with customers in a proactive manner.
                  Keith Dawson

                  Keith Dawson

                  Director of Research
                  Customer Experience

                  Technology to automate the 4 P's

                  Our expertise comes from our research that is not found anywhere else in the industry. It can help you make Intelligent Marketing impactful to your organization. Consider these insights as you look to assess and improve your Intelligent Marketing efforts.

                  Definition

                  Intelligent Marketing is an approach that intelligently automates marketing-related processes and customer interactions.

                  Research Fact

                  Three-quarters of companies are already sifting through 10+ GB/day (10% are 1TB+) of customer data.

                  Best Practice

                  While pricing drives many decisions in business, buyers should focus on vendors with strong references in their industry when evaluating software.

                  How we can help

                   

                  Consulting

                  Consulting where we deliver expert guidance with our experience, expertise and market research through workshops and assessments for better business outcomes.

                  Advisory

                  Advisory through our proactive and informed expert advice and insights for optimization of decisions through our ISG Research On-Demand service designed for value every month of the year.

                  Research

                  Research enables insights from our industry analyst team and market research with our Benchmark Research, Dynamic Insights and Value Index research products that provide facts for decisions.

                  Education

                  Education in a range of business, technology and vertical industry topics through our publishing of digital content in mediums and styles for impactful insights across an entire organization.

                  Our Latest Research Let's Get Started

                  Ready to engage?

                  We provide insights and guidance across business and technology. We can help your organization; the first step is to reach out to a member of our team and see how we can help.