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                  Marketing Performance Management

                  Quote.svg

                  Through 2026, the lack of marketing performance management offerings will force one-half of CMO and marketing teams to adopt planning and analytics platforms to meet their needs.
                  Mark Smith

                  Mark Smith

                  Partner
                  Head of Software Research

                  Optimizing the outcomes from activities and engagement

                  Our expertise comes from our research that is not found anywhere else in the industry. It can help you make Marketing Performance Management impactful to your organization. Consider these insights as you look to assess and improve your Marketing Performance Management efforts.

                  Definition

                  Marketing Performance Management enables the strategy and planning in marketing to align to activities and desired outcomes that are achieved through specific objectives and goals.

                  Research Fact

                  Less than a fifth of marketing organizations are able to manage to the outcomes from budget invested into the market activities designed to build brand and buyer engagement.

                  Best Practice

                  To embrace the opportunity to maximize performance in marketing organizations requires the rigor of planning with aligned objectives to achieve assigned goals.

                  How we can help

                   

                  Consulting

                  Consulting where we deliver expert guidance with our experience, expertise and market research through workshops and assessments for better business outcomes.

                  Advisory

                  Advisory through our proactive and informed expert advice and insights for optimization of decisions through our ISG Research On-Demand service designed for value every month of the year.

                  Research

                  Research enables insights from our industry analyst team and market research with our Benchmark Research, Dynamic Insights and Value Index research products that provide facts for decisions.

                  Education

                  Education in a range of business, technology and vertical industry topics through our publishing of digital content in mediums and styles for impactful insights across an entire organization.

                  Our Latest Research Let's Get Started

                  Ready to engage?

                  We provide insights and guidance across business and technology. We can help your organization; the first step is to reach out to a member of our team and see how we can help.