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                  Partner Management

                  Quote.svg

                  Through 2026, a new generation of partner management applications for onboarding, SLA management, and origination and partner payments will replace existing ones that only focus on indirect channel selling.
                  Stephen Hurrell

                  Stephen Hurrell

                  Director of Research
                  Office of Revenue

                  Partner Management for the next generation of business eco-systems

                  Our decades long expertise in billing systems as well as our thought leadership in emerging business models, are complemented by on-going buyer and vendor to research to bring insight and recommendations for suppliers and customers. This unique cross functional insight is crucial to developing insights as to how partner eco-systems are requiring innovative technology and processes to manage origination, bundling and the virtual supply chain.

                  Definition

                  Though common in some industries, partner eco-systems are broadening their appeal, as more companies align and bundle each other's products and services. This is resulting in a new generation of applications that support partner onboarding, revenue allocation and SLA monitoring to ensure a good partner and customer experience.

                  Research Fact

                  Less than 20% of organizations have developed the strategy and resources to invest into the partner ecosystem at the similar level of their own direct channels.

                  Best Practice

                  In support of a frictionless customer experience, partner management becomes critical as any vendors bundle can contain many suppliers' products and services. Without strong applications, SLA’s are hard to monitor, revenue allocation is labor intensive and prone to errors and onboarding of new partners becomes a struggle.

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