Product information is for everyone
Our expertise comes from our research that is not found anywhere else in the industry. It can help you make Product Information Management impactful to your organization. Consider these insights as you look to assess and improve your Product Information Management efforts.
Definition
Product Information Management is technology that provides the ability to consistently manage product and related information being used by business processes and consumers.
Research Fact
The top 2 reasons for using PIM were improving customer satisfaction and improving customer service.
Best Practice
PIM and MDM can work together. While MDM is IT based, PIM should be chosen to support business users.