Market Perspectives

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

Ventana Research has awarded Aera Technology Aera Decision Cloud its prestigious 2023 Analytics Digital Innovation Award. This award is given to the vendor that best exemplifies innovation in any use or application of analytics across business and/or IT. Analytics paired with data science advances the sophistication of the organization, introducing techniques such as discovery, machine learning, predictive analytics and visualization. All finalists in the area of Analytics were considered for this award.

Ventana Research selected Aera Technology for the 16th Annual Analytics Digital Innovation Award for its approach to decision intelligence. Aera Decision Cloud combines decision intelligence capabilities with numerous predefined measures, prepackaged algorithms, write-back and natural language processing. Incorporating these additional capabilities are not only innovative, but make decision intelligence easier to use and more valuable to the organizations using the product.

Organizations need more than insights; they need action. Aera recognizes this gap and brings a suite of capabilities together in its approach to decision intelligence. Some vendors focus solely on decision making assisted by artificial intelligence and machine learning (AI/ML). However, AI/ML alone is not sufficient. Decision-making requires multidimensional what-if analysis, simulation and planning capabilities. Once a decision is made, it must be implemented in the operations systems of the organization, and that requires write-back to those systems. In addition, most workers in most organizations do not have access to the analytics that they require. Providing a natural language interface via voice commands makes it easier for a much larger portion of an organization to access data and analytics. Aera is one of the first vendors to combine all these capabilities into a single platform.

Insights are valuable, but organizations need to do more. They need to support the decision-making and decision implementation process. If you have not examined how Aera Technology and Aera Decision Cloud can help your organization, it is well worth your time. Congratulations, Aera Technology, for your continued innovation.