Market Perspectives

We are happy to share some insights about Anaplan drawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements.  

In all of our Buyers Guides we utilize a structured research methodology called the Value Index that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for revenue performance management. We evaluated Anaplan and six other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our benchmark research on revenue performance management. 

Our analysis classified Anaplan as an Exemplary vendor, placing third overall with an 84.2%. Anaplan’s best performance came in Customer Experience at 86.4%, ranking third due, in part, to its first-place ranking in TCO/ROI. In Product Experience, Anaplan placed fourth at 83.7% due to its 75.0% performance in Usability. Anaplan was designated a Leader in Capability, Manageability, TCO/ROI and Validation.  

Anaplan’s Product Experience was impacted by its performance in Usability where it could enhance user interaction with the product by employing a data intelligence approach to support dynamic adaptability by user. Customer Experience was relatively impacted by its performance in Validation, where it could improve its customer commitment through case studies, community and articulation of strategic roadmaps.   

Anaplan performed best in Customer Experience, notably in TCO/ROI due to its outstanding support for customers in its value returns and including the necessary ROI tools to support their claims. Anaplan’s commitment to customer support and services also contributed to its high performance.  

This assessment was based on the Anaplan Platform and was available in July of 2023. 

Anaplan, like all revenue performance management vendors, should continue to move away from the traditional focus on new sales in a way that ensures the product fully supports the ability to plan and optimize across all potential sales and revenue channels. By making this central to their application, it provides not just a set of "what to do" tools, but also guidance on "how to" as buyers look to plan for all channels and types of revenue.  

This research-based index is the most comprehensive assessment of the value of revenue performance management software in the industry. Technology buyers can learn more about how to use our Buyers Guide by clicking here and included vendors that wish to learn more can click here. Read the report here.