Market Perspectives

Ventana Research is happy to share some insights about Avaya, drawn from our latest Ventana Research Value Index: Agent Management, which assesses how well vendors’ offerings meet buyers’ requirements. Ventana Research defines agent management as a set of tools that incorporate a core of traditional workforce management and quality management software, with the addition of recent components like intelligent virtual assistants, agent-assistance or guidance driven by artificial intelligence, and automation via workflows that streamline processes and provide connections to back-office functions. Agent management suites often include knowledge management, desktop integrations, gamification, and customer collaboration tools like co-browsing and bot-assisted chat.

In all of our Value Indexes, we utilize a structured research methodology that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal and vendor selection process for agent management. We evaluated Avaya and 17 other vendors in seven categories, five relevant to the product (Adaptability, Capability, Manageability, Reliability and Usability) and two related to the vendor (Total Cost of Ownership/Return on Investment and Vendor Validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our benchmark research on agent management.

Avaya is a communications company that provides business phone systems and cloud-based communications and collaboration software, including that for contact centers. Avaya was categorized as an Exemplary Vendor, ranking third overall in this Value Index evaluation. It ranked fifth in Product Experience, where it was designated as a Value Index Leader in Capability. It ranked fourth in Manageability and fifth in Usability. It ranked second in Customer Experience, and was a Value Index Leader in Validation and TCO/ROI. Its overall performance was impacted by its lower ranking in Reliability, which represents 15% of the weighting in the overall Value Index.

Avaya could perform better in Reliability, where it ranked 11th, to optimize data scalability performance utilizing a broader set of metrics and configurability. In several categories, it could examine its attention to investing resources in product improvements. Avaya’s efforts in Adaptability, where it ranked seventh, could be reevaluated to ensure its overall integration of agent management into the enterprise. This assessment was based on Avaya’s products for agent management that were available as of November 1, 2021.

The Value Index methodology is designed to provide potential buyers with a balanced look at vendors and products, rooted in an understanding of business drivers and needs. Buyers should consider reviewing their own processes to discern whether they are using a broad enough framework in their own request for information/request for proposal explorations, one that includes the qualities in all seven of Ventana Research’s evaluation categories that are designed to provide the best possible product and customer experience. The decisions that go into deploying an agent management toolkit cross multiple departmental and functional boundaries. The tools themselves are becoming more complex and connected to other parts of the technology stack. That suggests a need for buyers to examine more than just the features and functionality vendors put forward.

On the vendor side of the equation, we are seeing evidence that the provision of agent management systems can be a strong differentiator for vendors that articulate the use cases for extended agent management in terms of benefits. The challenge is to draw clear lines between the core tools used for basic contact center operations and the extended tools that have more nuanced value propositions lying outside the center itself.

This research-based index is the most comprehensive assessment of the value of agent management software in the industry. Technology buyers can learn more about how to use our Value Index by clicking here and included vendors that wish to learn more can click here. Read the report here.