Market Perspectives

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an enterprise. Our goal is to recognize technology and providers that have introduced noteworthy digital innovations to advance business and IT.

Ventana Research has awarded Ayara its prestigious 2024 Office of Revenue Digital Innovation Award. This award is given to the provider that best exemplifies innovation in the application or technologies that support the Office of Revenue. All finalists in Office of Revenue were considered for this award.

The continuous pressure to generate revenue and outperform cannot be addressed successfully without strategic investments into the people and processes that drive sales forward. What’s required are effective methods to manage revenue performance ranging from coaching and compensation management to the optimization of quotas and pipelines in every channel of revenue. In today’s competitive environment, attempting to utilize sales force automation using spreadsheets and email rather than dedicated, purpose-built applications is ineffective. The path to maximization of your enterprise’s revenue potential starts with a close evaluation of dedicated applications that help with continuous improvement, and alignment in revenue operations and performance in areas like digital commerce, partner management, revenue performance management, sales engagement and subscription management.

Ventana Research selected Ayara for the 17th Annual Office of Revenue Digital Innovation Award for its innovative use of data to aid in deal validation by introducing guardrails closer to the point of sale.

Ayara recognizes the need for revenue teams to process deals quickly and efficiently while ensuring compliance with corporate guardrails to reduce manual review of deals while ensuring quality and compliance.

By integrating revenue recognition, margin considerations and rules for discounting in the approval process, Ayara allows overworked deal desks to focus on true exceptions while advancing compliant deals as quickly as possible. No longer satisfied with growth at all costs, all sizes of enterprises are focusing on the quality of deals, and this is especially so where the offered products and services include subscription, usage and other ways of pricing. If you have not examined how Ayara can help your enterprise, it is well worth your time. Congratulations, Ayara, for your continued innovation.