Market Perspectives

We are happy to share some insights about BillingPlatform drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

In all of our Value Indexes we utilize a structured research methodology that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for subscription management. We evaluated BillingPlatform and 20 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our benchmark research on subscription management.

BillingPlatform was categorized as an Exemplary Vendor and was the overall leader in this Value Index evaluation. It ranked first in Product Experience where it was designated a Value Index Leader in Usability, Reliability and Capability. It ranked third in Customer Experience and was a Value Index leader in both TCO/ROI and Validation.

When compared to all vendors in this Value Index, our assessment finds that BillingPlatform, like most vendors, could perform better in Usability where additional factors such as voice interaction and AI-assisted navigation would improve the user experience. In Capability, BillingPlatform could examine automation and error handling to offer more advanced capabilities in anomaly detection and reporting.

BillingPlatform could perform better overall in this evaluation by addressing its Usability performance of 76.2% with added visibility into the accessibility of the application for organizations and subscribers.

BillingPlatform’s strong performance in TCO/ROI with an 85.8% where it did well articulating strategic value, business case and costs of its offering as a provider. This assessment was based on BillingPlatform, CPQ, Collections, Customer & Payment Portal, Revenue Recognition v2023.03 and was available in March of 2023.

BillingPlatform, like all vendors in this market, should ensure they are tracking the needs and expectations of consumers including business customers, as more organizations outside of the traditional digitally native industries continue to evolve their use of mixed revenue models including subscriptions.

This research-based index is the most comprehensive assessment of the value of subscription management software in the industry. Technology buyers can learn more about how to use our Value Index by clicking here and included vendors that wish to learn more can click here. Read the report here.