Market Perspectives

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

Ventana Research has awarded Conga Revenue Lifecycle Cloud its prestigious 2023 Office of Revenue Digital Innovation Award. This award is given to the vendor that best exemplifies innovation in the application of technologies that support the sales organization across any revenue channel. All finalists in the area of Office of Revenue were considered for this award.

The demand for more agile and workflow-oriented approaches has rapidly become a priority for every organization. The path to maximization of an organization’s revenue potential starts with a close evaluation of dedicated applications such as those that help with continuous improvement and alignment in revenue operations and performance, and in areas like digital commerce, partner management, revenue performance management, sales engagement and subscription management.

Ventana Research selected Conga for the 16th Annual Office of Revenue Digital Innovation Award primarily for its adoption of the revenue management life cycle by building out a platform whose features address the functional requirements of an integrated quote-to-cash process. Of great promise will be the ability to use the data from these integrated processes to identify bottlenecks and areas of friction to enable consistent improvement to an organizations internal effectiveness, delivering continuing value to customers of Conga and to their customers in turn.

Conga’s newly announced revenue life cycle platform, Revenue Lifecycle Cloud, is designed to become a critical component of organizations’ need to modernize and digitize all aspect of the customer experience from initial sale through renewal, retention and expansion to create a business environment for sustained profitable growth.

With its core contract life cycle management and configuration, price and quote applications, Conga supports a more integrated and unified quote-to-cash process that reflects the need for organizations to create sustained, optimized and streamlined business profitability. Additionally, Conga’s capabilities integrate well with existing CRM, ERP and order management applications as well as their growing ecosystem of strategic and technology partners.

If you have not examined how Conga Revenue Lifecycle Cloud can help your organization create a more predictable and frictionless revenue life cycle, it is well worth your time. Congratulations, Conga, for your continued innovation.