Market Perspectives

We are happy to share some insights about Contentserv drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

In all of our Value Indexes we utilize a structured research methodology that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for product information management (PIM) and product experience management (PXM). We evaluated Contentserv and 15 other vendors in seven categories, five relevant to the product (Adaptability, Capability, Manageability, Reliability and Usability) and two related to the vendor (TCO/ROI and Validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our Product Experience Management Benchmark Research.

Contentserv is a European-founded company focused on PIM and a portfolio of technology to support what it calls its Product Experience Cloud.

Contentserv was categorized as a Vendor of Assurance, ranking 10th overall in this Value Index evaluation. It ranked 10th in Product Experience and performed best in Manageability where it placed fifth. It ranked eighth in Customer Experience, performing best in TCO/ROI where it placed seventh. Its overall performance was impacted by its lower ranking in Adaptability where it ranked 12th and in Capability where it ranked 10th. These represent 35% of the weighting in the overall Value Index.

Our assessment finds that Contentserv could perform better by examining its placement in the overall Product Experience in the information it provides and makes available on its overall product across Adaptability and emphasis on its Manageability and Reliability. It can also examine the Validation category, the information it provides related to the overall customer experience it provides.

This assessment was based on Contentserv CS22.5 supporting product experience management and was available in January of 2023.

Contentserv, like all vendors in this space, should focus on the growing requirements for what product experiences are expected and how feedback from consumption can guide improvement.

This research-based index is the most comprehensive assessment of the value of product experience management software in the industry. Technology buyers can learn more about how to use our Value Index by clicking here and included vendors that wish to learn more can click here. Read the report here.