Market Perspectives

The 16th Annual Ventana Research Digital Leadership Awards recognize enterprises and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their enterprise. This prestigious award recognizes leaders and pioneers who have contributed to their enterprise's success and championed improvements across their people, processes, information and technology. 

Ventana Research has awarded Crane Worldwide Logistics using Fivetran its prestigious 2023 Analytics Digital Leadership Award. This award recognizes the individual, enterprise and technology that best exemplifies leadership in any use or application of analytics across business and/or IT. All award finalists in the Analytics expertise area were considered for this award. 

The need for enterprises to operate smarter requires insights derived from analytics through processes and technology. Analytics paired with data science advances the sophistication of the organization, introducing techniques such as discovery, machine learning, predictive analytics and visualization.  

Ventana Research selected Crane Worldwide Logistics for its effort to make data more accessible through pipelines for data engineering, and for supporting operational and analytical processes. Crane uses Fivetran, operating in conjunction with Snowflake, for change data capture to establish a managed data pipeline for analysts to source. Fivetran addresses the challenges of moving and securing data in the location where it needs to be accessed and governed. Enterprises with the need to establish real-time data pipelines will appreciate the ability to manage data lifecycles across a range of business needs. 

Modernization and innovation within analytics require enterprises to go beyond visualization and into transformation. Innovation allows enterprises to maximize the value of business and technology investments across people and processes and optimize digital potential. If you have not examined how Fivetran can help your enterprise, it is well worth your time. Congratulations, Jared Noynaert and Crane Worldwide Logistics, for your leadership. 

Going beyond earlier methods of business intelligence, including dashboards and reports, is essential to ensure workers can access and act on analytics. Ventana Research, now part of ISG, offers guidance to help enterprises apply analytics technology in a way that derives the optimal value of data, fosters market competitiveness, and enables business resilience and analytic readiness so enterprises can achieve the outcomes they deserve.