Market Perspectives

The 16th Annual Ventana Research Digital Leadership Awards recognize enterprises and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their enterprise. This prestigious award recognizes leaders and pioneers who have contributed to their enterprise’s success and championed improvements across their people, processes, information and technology. 

Ventana Research has awarded Expedia Group using ServiceNow its prestigious 2023 Human Capital Management Digital Leadership Award. This award recognizes the individual, enterprise and technology that best exemplify leadership in support of human capital management (HCM). All award finalists in the Human Capital Management expertise area were considered for this award. 

In order for an enterprise to achieve its maximum potential and growth objectives, it needs a fully engaged and productive workforce. A new generation of HCM systems and technologies are allowing businesses to be more agile while continuously facilitating employee engagement and productivity. Digital and decision-support advances in compensation, learning, payroll and workforce management applications are allowing HR to improve responsiveness to business needs and stay in compliance with more complex regulations. And with enterprises competing for a shrinking pool of available top talent at the same time baby boomers are exiting the workforce, new AI and machine learning capabilities can improve employer brand value by providing a personalized, relevant and rich experience to both candidates and employees. 

Ventana Research selected Expedia Group for the 16th Annual Human Capital Management Digital Leadership Award for its leadership in creating a unified and seamless employee experience that enables a shopping-like experience for what the workforce needs based on role and responsibility. Transforming from a legacy approach with SharePoint and HR Portal, the use of ServiceNow Employee Workflows helps streamline requests and questions to resolution in a self-service branded AskEG digital approach. 

Human capital management is an area for enterprises to go beyond transformation and work towards modernization and innovation. ServiceNow addresses the challenges of streamlining employee needs that span from HR to IT. Enterprises with disparate and siloed approaches to helpdesk and manual email will appreciate the features ServiceNow provides in its offering for unifying workflows into a simple interactive portal for best possible digital employee experiences. 

Enterprises looking to maximize the value of business and technology investments across people and processes should consider how human capital management can optimize its digital potential. If you have not examined how ServiceNow can help your enterprise, it is well worth your time. Congratulations, Houston Chatham-Wright and Expedia Group, for your leadership. 

Ventana Research, now part of ISG, offers expertise and research-based guidance on utilizing human capital management applications and information to ensure the maximum return on workforce investments and programs. Our insights will guide your enterprise to improved HR business processes, more actionable insights and an understanding of when to take advantage of emerging digital innovations across the HCM systems landscape. Change is required to maintain competitiveness and enable the business resilience and workforce readiness needed to achieve the outcomes your enterprise deserves.