Market Perspectives

We are happy to share some insights about GoodData drawn from our latest market research, Ventana Research Buyers Guide: Analytics and Data, which assesses how well vendors’ offerings meet buyers’ requirements.

We recently published five Ventana Research 2023 Analytics and Data Buyers Guides, an assessment of technology vendors and products that provide individual and combined analytics and data, augmented analytics, collaborative analytics, embedded analytics and mobile analytics and platform support.

At Ventana Research, we continue to believe that, for most use-cases, there is a clear choice for analytics and data platforms for any use in your organization. We developed five technology assessments and buyers guides to focus on overall analytics and data requirements as well as specific augmented analytics, collaborative analytics, mobile analytics and embedded analytics use-cases.

In all of our Buyers Guides, we utilize a structured research methodology called the Value Index that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for analytics and data. We evaluated GoodData and 21 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our benchmark research on analytics and data.

In the overall Analytics and Data Buyers Guide, our analysis classified GoodData as a vendor of Assurance, ranking 20th in the overall research at 52.9%. GoodData’s best performance came in Customer Experience at 66.8%, ranking ninth, due in part to its eighth-place ranking in Validation. In Product Experience, GoodData placed 21st at 50.4% due to low performance in Usability and Capability. GoodData fully participated in the RFI process.

GoodData’s Product Experience was impacted by its 46.3% performance in Usability, where it could provide more collaboration and accessibility functionality. Customer Experience was impacted by its 64.3% performance in TCO/ROI, where it could provide more information about the costs and benefits of using its products.

GoodData performed best in Customer Experience, notably in Validation, where its 69.2% performance was due to its references and case studies. In addition, GoodData’s scalability and business continuity support led to its 61.3% performance in Reliability. In Capability, GoodData performed well in data access, provides an excellent metric editor and was among the best performers in its time series analysis capabilities. It also provides strong customization capabilities.

In the Augmented Analytics Buyers Guide, our analysis classified GoodData as a vendor of Assurance, ranking 18th in the overall research at 50.7%. GoodData’s best performance came in Customer Experience at 66.8%, ranking ninth, due in part to its eighth-place ranking in Validation. In Product Experience, GoodData placed 21st at 47.4% due to low performance in Usability and Capability. GoodData fully participated in the RFI process.

GoodData’s Product Experience was impacted by its 46.3% performance in Usability, where it could provide more collaboration and accessibility functionality. Customer Experience was impacted by its 64.3% performance in TCO/ROI, where it could provide more information about the costs and benefits of using its products.

GoodData performed best in Customer Experience, notably in Validation, where its 69.2% performance was due to its references and case studies. In addition, GoodData’s scalability and business continuity support led to its 61.3% performance in Reliability. GoodData provides strong customization capabilities, as well as automation and personalization functionality. The product also provides suggestions for visualizations based on common usage patterns.

In the Collaborative Analytics Buyers Guide, our analysis classified GoodData as a Vendor of Assurance, ranking 17th in the overall research at 48.9%. GoodData’s best performance came in Customer Experience at 66.8%, ranking ninth, due in part to its eighth-place ranking in Validation. In Product Experience, GoodData placed 22nd at 44.1% due to low performance in Usability and Capability. GoodData fully participated in the RFI process.

GoodData’s Product Experience was impacted by its 29.9% performance in Capability, where it lacks functionality discussion groups and commenting on analyses. Customer Experience was impacted by its 64.3% performance in TCO/ROI, where it could provide more information about the costs and benefits of using its products.

GoodData performed best in Customer Experience, notably in Validation, where its 69.2% performance was due to the availability of references and case studies. In addition, GoodData’s scalability and business continuity support led to its 61.3% performance in Reliability. In Capability, GoodData provides good functionality for sharing analyses including the ability to monitor metrics.

In the Embedded Analytics Buyers Guide, our analysis classified GoodData as a vendor of Assurance, ranking 18th in the overall research at 58.2%. GoodData’s best performance came in Customer Experience at 66.8%, ranking ninth, due in part to its eighth-place ranking in Validation. In Product Experience, GoodData placed 21st at 56.5% due to low performance in Usability. GoodData fully participated in the RFI process.

GoodData’s Product Experience was impacted by its 46.3% performance in Usability, where it could provide more collaboration and accessibility functionality. Customer Experience was impacted by its 64.3% performance in TCO/ROI, where it could provide more information about the costs and benefits of using its products.

GoodData performed best in Customer Experience, notably in Validation, where its 69.2% performance was due to its references and case studies. In Capability, GoodData performed well in data access and provides strong customization capabilities. Additionally, GoodData’s scalability and business continuity support led to its 61.3% performance in Reliability.

In the Mobile Analytics Buyers Guide, our analysis classified GoodData as a vendor of Assurance, ranking 21st in the overall research at 52.3%. GoodData’s best performance came in Customer Experience at 66.8%, ranking ninth, due in part to its eighth-place ranking in Validation. In Product Experience, GoodData placed 21st at 49.6% due to low performance in Usability and Capability. GoodData fully participated in the RFI process.

GoodData’s Product Experience was impacted by its 46.3% performance in Usability, where it could provide more collaboration and accessibility functionality. Customer Experience was impacted by its 64.3% performance in TCO/ROI, where it could provide more information about the costs and benefits of using its products.

GoodData performed best in Customer Experience, notably in Validation, where its 69.2% performance was due to its references and case studies. In addition, GoodData’s scalability and business continuity support led to its 61.3% performance in Reliability. GoodData relies on responsive displays which means that all interactive capabilities are available on mobile devices, and these elements can be embedded in other mobile applications.

This assessment was based on GoodData Cloud, GoodData Cloud Native, Version 2.4 (Cloud Native), and was available in July of 2023.

This research-based index is the most comprehensive assessment of the value of analytics and data software in the industry. Technology buyers can learn more about how to use our Buyers Guide by clicking here and included vendors that wish to learn more can click here. Click below to read the individual reports:

Analytics and Data Buyers Guide

Augmented Analytics Buyers Guide

Collaborative Analytics Buyers Guide

Embedded Analytics Buyers Guide

Mobile Analytics Buyers Guide