Market Perspectives

We are happy to share some insights about Google drawn from our latest market research, Ventana Research Buyers Guide: Analytics and Data, which assesses how well vendors’ offerings meet buyers’ requirements.

We recently published five Ventana Research 2023 Analytics and Data Buyers Guides, an assessment of technology vendors and products that provide individual and combined analytics and data, augmented analytics, collaborative analytics, embedded analytics and mobile analytics and platform support.

At Ventana Research, we continue to believe that, for most use-cases, there is a clear choice for analytics and data platforms for any use in your organization. We developed five technology assessments and buyers guides to focus on overall analytics and data requirements as well as specific augmented analytics, collaborative analytics, mobile analytics and embedded analytics use-cases.

In all of our Buyers Guides, we utilize a structured research methodology called the Value Index that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for analytics and data. We evaluated Google and 21 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our benchmark research on analytics and data.

In the overall Analytics and Data Buyers Guide, our analysis classified Google as a vendor of Merit, ranking 17th in the overall research at 54.7%. Google’s best performance came in Customer Experience at 48.7%, ranking 12th, due in part to its 12th-place ranking in Validation. In Product Experience, Google placed 18th at 55.7% due to low performance in Usability and Adaptability. Google did not participate in the RFI process.

Google’s Product Experience was impacted by its 55.3% performance in Adaptability, where it could provide better integration with business processes and activities. Customer Experience was impacted by its 46.9% performance in TCO/ROI, where it could provide more information to help organizations make a business case for its products.

Google performed best in Customer Experience, notably in Validation, where its 50.6% performance was due to its case study material. In addition, Google’s data modeling and data model management, including error checking, contributed to its 56.1% performance in Capability. It also provides strong interactive visualization and good customization capabilities. In Reliability, Google was rated highly for its technology architecture and operations.

In the Augmented Analytics Buyers Guide, our analysis classified Google as a vendor of Merit, ranking 19th in the overall research at 49.6%. Google’s best performance came in Customer Experience at 48.7%, ranking 12th, due in part to its 12th-place ranking in Validation. In Product Experience, Google placed 18th at 49.8% due to low performance in Usability and Adaptability. Google did not participate in the RFI process.

Google’s Product Experience was impacted by its 55.3% performance in Adaptability, where it could provide better integration with business processes and activities. Customer Experience was impacted by its 46.9% performance in TCO/ROI, where it could provide more information to help organizations make a business case for its products.

Google performed best in Customer Experience, notably in Validation, where its 50.6% performance was due to its case study material. In Reliability, Google was rated highly for its technology architecture and operations. Google’s assistance with data access and preparation were among its best augmented analytics capabilities. In addition, Google provides good forecasting based on a variety of methods. The product also includes automated agents and alerting.

In the Collaborative Analytics Buyers Guide, our analysis classified Google as a vendor of Merit, ranking 20th in the overall research at 47.3%. Google’s best performance came in Customer Experience at 48.7%, ranking 12th, due in part to its 12th-place ranking in Validation. In Product Experience, Google placed 19th at 46.9% due to low performance in Adaptability. Google did not participate in the RFI process.

Google’s Product Experience was impacted by its 36.8% performance in Capability, where it lacks functionality for assigning and tracking tasks. Customer Experience was impacted by its 46.9% performance in TCO/ROI, where it could provide more information to help organizations make a business case for its products.

Google performed best in Customer Experience, notably in Validation, where its 50.6% performance was due to the availability of its case study material. In Capability, Google provides good functionality for sharing analyses, making notations and integration with external collaboration tools. Its notification capabilities help bring individuals into the collaborative process. In Reliability, Google was rated highly for its technology architecture and operations.

In the Embedded Analytics Buyers Guide, our analysis classified Google as a vendor of Merit, ranking 16th in the overall research at 58.7%. Google’s best performance came in Customer Experience at 48.7%, ranking 12th, due in part to its 12th-place ranking in Validation. In Product Experience, Google placed 16th at 60.7% due to low performance in Usability. Google did not participate in the RFI process.

Google’s Product Experience was impacted by its 55.3% performance in Adaptability, where it could provide better integration with business processes and activities. Customer Experience was impacted by its 46.9% performance in TCO/ROI, where it could provide more information to help organizations make a business case for its products.

Google performed best in Customer Experience, notably in Validation, where its 50.6% performance was due to its case study material. In Reliability, Google was rated highly for its technology architecture and operations. Additionally, Google’s performed well in white labeling and API functionality.

In the Mobile Analytics Buyers Guide, our analysis classified Google as a vendor of Merit, ranking 19th in the overall research at 55.3%. Google’s best performance came in Customer Experience at 48.7%, ranking 12th, due in part to its 12th-place ranking in Validation. In Product Experience, Google placed 18th at 56.5% due to low performance in Adaptability. Google did not participate in the RFI process.

Google’s Product Experience was impacted by its 55.3% performance in Adaptability, where it could provide better integration with business processes and activities. Customer Experience was impacted by its 46.9% performance in TCO/ROI, where it could provide more information to help organizations make a business case for its products.

Google performed best in Customer Experience, notably in Validation, where its 50.6% performance was due to its case study material. In addition, Google’s Looker Mobile provides good interactivity and a variety of visualization options with native applications for iOS and Android. These factors contributed to its 57.3% performance in Capability. In Reliability, Google was rated highly for its technology architecture and operations.

This assessment was based on Looker, Version 23.12, and was available in July of 2023.

This research-based index is the most comprehensive assessment of the value of analytics and data software in the industry. Technology buyers can learn more about how to use our Buyers Guide by clicking here and included vendors that wish to learn more can click here. Click below to read the individual reports:

Analytics and Data Buyers Guide

Augmented Analytics Buyers Guide

Collaborative Analytics Buyers Guide

Embedded Analytics Buyers Guide

Mobile Analytics Buyers Guide