Market Perspectives

We are happy to share some insights about Incorta drawn from our latest market research, Ventana Research Buyers Guide: Analytics and Data, which assesses how well vendors’ offerings meet buyers’ requirements.

We recently published five Ventana Research 2023 Analytics and Data Buyers Guides, an assessment of technology vendors and products that provide individual and combined analytics and data, augmented analytics, collaborative analytics, embedded analytics and mobile analytics and platform support.

At Ventana Research, we continue to believe that, for most use-cases, there is a clear choice for analytics and data platforms for any use in your organization. We developed five technology assessments and buyers guides to focus on overall analytics and data requirements as well as specific augmented analytics, collaborative analytics, mobile analytics and embedded analytics use-cases.

In all of our Buyers Guides, we utilize a structured research methodology called the Value Index that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for analytics and data. We evaluated Incorta and 21 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our benchmark research on analytics and data.

In the overall Analytics and Data Buyers Guide, our analysis classified Incorta as a vendor of Assurance, ranking 18th in the overall research at 54.5%. Incorta’s best performance came in Customer Experience at 55.2%, ranking 11th, due in part to its 11th-place ranking in TCO/ROI. In Product Experience, Incorta placed 20th at 54.3% due to low performance in Usability. Incorta partially participated in the RFI process.

Incorta’s Product Experience was impacted by its 42.7% performance in Usability, where it could provide more accessibility features. Customer Experience was impacted by its 47.6% performance in Validation, where it could provide more visibility into the company’s performance.

Incorta performed best in Customer Experience, notably in TCO/ROI, where its 62.8% performance was due to its information and tools to quantify benefits and costs. In addition, Incorta’s architecture and deployment options led to its 67.0% performance in Reliability. In Capability, Incorta performed well in interactive visualization and discovery and was one of a few vendors with strong forecasting functionality.

In the Augmented Analytics Buyers Guide, our analysis classified Incorta as a vendor of Assurance, ranking 20th in the overall research at 49.4%. Incorta’s best performance came in Customer Experience at 55.2%, ranking 11th, due in part to its 11th-place ranking in TCO/ROI. In Product Experience, Incorta placed 20th due in part to low performance in Usability. Incorta partially participated in the RFI process.

Incorta’s Product Experience was impacted by its 42.7% performance in Usability, where it could provide more accessibility features. Customer Experience was impacted by its 47.6% performance in Validation, where it could provide more visibility into the company’s performance.

Incorta performed best in Customer Experience, notably in TCO/ROI, where its 62.8% performance was due to the information and tools made available to quantify benefits and costs. In Capability, Incorta provides some data modeling assistance and a variety of forecasting capabilities. Additionally, Incorta’s architecture and deployment options led to its 67.0% performance in Reliability.

In the Collaborative Analytics Buyers Guide, our analysis classified Incorta as a vendor of Assurance, ranking 18th in the overall research at 47.5%. Incorta’s best performance came in Customer Experience at 55.2%, ranking 11th, due in part to its 11th-place ranking in TCO/ROI. In Product Experience, Incorta placed 20th, due in part to low performance in Usability. Incorta partially participated in the RFI process.

Incorta’s Product Experience was impacted by its 30.1% performance in Capability, where it could provide more annotation functionality, support for discussion groups and coordinating tasks. Customer Experience was impacted by its 47.6% performance in Validation, where it could provide more visibility into the company’s performance.

Incorta performed best in Customer Experience, notably in TCO/ROI, where its 62.8% performance was due to its information and tools to quantify benefits and costs. In addition, Incorta’s architecture and deployment options led to its 67.0% performance in Reliability. In Capability, Incorta enables users to share analyses including alerting and monitoring functionality.

In the Embedded Analytics Buyers Guide, our analysis classified Incorta as a vendor of Assurance, ranking 20th in the overall research at 56.5%. Incorta’s best performance came in Customer Experience at 55.2%, ranking 11th, due in part to its 11th-place ranking in TCO/ROI. In Product Experience, Incorta placed 20th at 56.7% due to low performance in Usability. Incorta partially participated in the RFI process.

Incorta’s Product Experience was impacted by its 42.7% performance in Usability, where it could provide more accessibility features. Customer Experience was impacted by its 47.6% performance in Validation, where it could provide more visibility into the company’s performance.

Incorta performed best in Customer Experience, notably in TCO/ROI, where its 62.8% performance was due to the depth of information and tools to quantify benefits and costs. In Capability, Incorta provides APIs and customization functionality. Additionally, Incorta’s architecture and deployment options led to its 67.0% performance in Reliability.

In the Mobile Analytics Buyers Guide, our analysis classified Incorta as a vendor of Assurance, ranking 17th in the overall research at 56.0%. Incorta’s best performance came in Customer Experience at 55.2%, ranking 11th, due in part to its 11th-place ranking in TCO/ROI. In Product Experience, Incorta placed 19th at 56.1% due to low performance in Usability. Incorta partially participated in the RFI process.

Incorta’s Product Experience was impacted by its 42.7% performance in Usability, where it could provide more accessibility features. Customer Experience was impacted by its 47.6% performance in Validation, where it could provide more visibility into the company’s performance.

Incorta performed best in Customer Experience, notably in TCO/ROI, where its 62.8% performance was due to its information and tools to quantify benefits and costs. In Capability, Incorta offers good interaction and visualization in its application for iOS devices and has an application in preview for Android devices. In addition, Incorta’s architecture and deployment options led to its 67.0% performance in Reliability.

This assessment was based on Incorta Open Data Delivery Platform, Incorta Cloud, Version 6.0 (on-premises); 2023.7.0 (cloud), and was available in July of 2023.

This research-based index is the most comprehensive assessment of the value of analytics and data software in the industry. Technology buyers can learn more about how to use our Buyers Guide by clicking here and included vendors that wish to learn more can click here. Click below to read the individual reports:

Analytics and Data Buyers Guide

Augmented Analytics Buyers Guide

Collaborative Analytics Buyers Guide

Embedded Analytics Buyers Guide

Mobile Analytics Buyers Guide