Market Perspectives

We are happy to share some insights about insightsoftware drawn from our latest market research, Ventana Research Buyers Guide: Analytics and Data, which assesses how well vendors’ offerings meet buyers’ requirements.

We recently published five Ventana Research 2023 Analytics and Data Buyers Guides, an assessment of technology vendors and products that provide individual and combined analytics and data, augmented analytics, collaborative analytics, embedded analytics and mobile analytics and platform support.

At Ventana Research, we continue to believe that, for most use-cases, there is a clear choice for analytics and data platforms for any use in your organization. We developed five technology assessments and buyers guides to focus on overall analytics and data requirements as well as specific augmented analytics, collaborative analytics, mobile analytics and embedded analytics use-cases.

In all of our Buyers Guides, we utilize a structured research methodology called the Value Index that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for analytics and data. We evaluated insightsoftware and 21 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our benchmark research on analytics and data.

In the overall Analytics and Data Buyers Guide, our analysis classified insightsoftware as a vendor of Assurance, ranking 13th in the overall research at 59.0%. insightsoftware’s best performance came in Customer Experience at 63.5%, ranking 10th, due in part to its ninth-place ranking in TCO/ROI. In Product Experience, insightsoftware placed 15th at 58.1% due to low performance in Reliability. insightsoftware fully participated in the RFI process.

insightsoftware’s Product Experience was impacted by its 60.2% performance in Reliability, where it could consolidate its components more. Customer Experience was impacted by its 59.8% performance in Validation, where it could improve visibility into business unit operations.

insightsoftware performed best in Customer Experience, notably in TCO/ROI, where its 67.1% performance was due to its support and tools for making a business case. In addition, insightsoftware’s customization and API functionality led to its 71.6% performance in Adaptability. In Capability, it performed well in interactive visualization and discovery with some of the best-built gauges and charts.

In the Augmented Analytics Buyers Guide, our analysis classified insightsoftware as a vendor of Assurance, ranking 11th in the overall research at 57.7%. insightsoftware’s best performance came in Customer Experience at 63.5%, ranking 10th, due in part to its ninth-place ranking in TCO/ROI. In Product Experience, insightsoftware placed 14th at 56.5% due in part to its 71.6% performance in Reliability. insightsoftware fully participated in the RFI process.

insightsoftware’s Product Experience was impacted by its 60.2% performance in Reliability, where it could consolidate its components more. Customer Experience was impacted by its 59.8% performance in Validation, where it could improve visibility into business unit operations.

insightsoftware performed best in Customer Experience, notably in TCO/ROI, where its 67.1% performance was due to its support and tools for making a business case. In Capability, insightsoftware provides good natural language query capabilities. Additionally, insightsoftware’s customization and API functionality led to its 71.6% performance in Adaptability.

In the Collaborative Analytics Buyers Guide, our analysis classified insightsoftware as a vendor of Assurance, ranking 12th in the overall research at 54.7%. insightsoftware’s best performance came in Customer Experience at 63.5%, ranking 10th, due in part to its ninth- place ranking in TCO/ROI. In Product Experience, insightsoftware placed 15th at 52.2%, due in part to its performance in Reliability. insightsoftware fully participated in the RFI process.

insightsoftware’s Product Experience was impacted by its 39.7% performance in Capability, where it lacks tasks tracking and coordination. Customer Experience was impacted by its 59.8% performance in Validation, where it could improve visibility into business unit operations.

insightsoftware performed best in Customer Experience, notably in TCO/ROI, where its 67.1% performance was due to its support and tools for making a business case. In addition, insightsoftware’s customization and API functionality led to its 71.6% performance in Adaptability. In Capability, insightsoftware supports sharing analyses including annotations. It also provides monitoring, alerting and subscription functionality.

In the Embedded Analytics Buyers Guide, our analysis classified insightsoftware as Exemplary, ranking ninth in the overall research at 65.0%. insightsoftware’s best performance came in Customer Experience at 63.5%, ranking 10th, due in part to its ninth-place ranking in TCO/ROI. In Product Experience, insightsoftware placed 11th at 65.3% due to low performance in Usability. insightsoftware fully participated in the RFI process.

insightsoftware’s Product Experience was impacted by its 60.2% performance in Reliability, where it could further consolidate its components. Customer Experience was impacted by its 59.8% performance in Validation, where it could improve visibility into business unit operations.

insightsoftware performed best in Customer Experience, notably in TCO/ROI, where its 67.1% performance was due to its well-developed support and tools for making a business case. In Capability, insightsoftware was among the best with its scripting and custom controls. Additionally, insightsoftware’s broad customization and API functionality led to its 71.6% performance in Adaptability.

In the Mobile Analytics Buyers Guide, our analysis classified insightsoftware as a vendor of Assurance, ranking 20th in the overall research at 53.6%. insightsoftware’s best performance came in Customer Experience at 63.5%, ranking 10th, due in part to its ninth-place ranking in TCO/ROI. In Product Experience, insightsoftware placed 20th at 51.7% due to low performance in Capability. insightsoftware fully participated in the RFI process.

insightsoftware’s Product Experience was impacted by its 60.2% performance in Reliability, where it could consolidate its components more. Customer Experience was impacted by its 59.8% performance in Validation, where it could improve visibility into business unit operations.

insightsoftware performed best in Customer Experience, notably in TCO/ROI, where its 67.1% performance was due to its support and tools for making a business case. In Capability, it relies on HTML5 and responsive design to bring all its functionality to mobile devices. In addition, insightsoftware’s customization and API functionality led to its 71.6% performance in Adaptability.

This assessment was based on Logi Symphony, Version 23.2, and was available in June of 2023.

This research-based index is the most comprehensive assessment of the value of analytics and data software in the industry. Technology buyers can learn more about how to use our Buyers Guide by clicking here and included vendors that wish to learn more can click here. Click below to read the individual reports:

Analytics and Data Buyers Guide

Augmented Analytics Buyers Guide

Collaborative Analytics Buyers Guide

Embedded Analytics Buyers Guide

Mobile Analytics Buyers Guide