Market Perspectives

We are happy to share some insights about Maxio drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

In all of our Value Indexes we utilize a structured research methodology that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for subscription management. We evaluated Maxio and 20 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our benchmark research on subscription management.  

Maxio was categorized as a Vendor of Merit, ranking 21st overall in this Value Index evaluation. It ranked 21st in Product Experience where it performed best in Reliability. It ranked 17th in Customer Experience and performed best in both TCO/ROI and Validation, placing 15th. Its overall performance was impacted by its last-place rankings in Capability and Manageability. These two categories represent 35% of the weighting in the overall Value Index.

When compared to all vendors in this Value Index, our assessment finds that Maxio could perform better in Capability, where it ranked 21st, in the areas of automation, error handling and collections. In Manageability, where it also ranked 21st, it could examine privacy and the level of information made publicly available.

Maxio could perform better overall in this evaluation by addressing its Adaptability performance of 30.9% with improved support for configuration and process integration. Maxio’s strongest performance came in Reliability at 77.0% where it did well with scalability and technology architecture and operations. This assessment was based on Maxio Platform software and was available in March of 2023.

Maxio, like all vendors in this market, should ensure they are tracking the needs and expectations of consumers including business customers, as more organizations outside of the traditional digitally native industries continue to evolve their use of mixed revenue models including subscriptions.

This research-based index is the most comprehensive assessment of the value of subscription management software in the industry. Technology buyers can learn more about how to use our Value Index by clicking here and included vendors that wish to learn more can click here. Read the report here.