Market Perspectives

We are happy to share some insights about MicroStrategy drawn from our latest market research, Ventana Research Buyers Guide: Analytics and Data, which assesses how well vendors’ offerings meet buyers’ requirements.

We recently published five Ventana Research 2023 Analytics and Data Buyers Guides, an assessment of technology vendors and products that provide individual and combined analytics and data, augmented analytics, collaborative analytics, embedded analytics and mobile analytics and platform support.

At Ventana Research, we continue to believe that, for most use-cases, there is a clear choice for analytics and data platforms for any use in your organization. We developed five technology assessments and buyers guides to focus on overall analytics and data requirements as well as specific augmented analytics, collaborative analytics, mobile analytics and embedded analytics use-cases.

In all of our Buyers Guides, we utilize a structured research methodology called the Value Index that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for analytics and data. We evaluated MicroStrategy and 21 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our benchmark research on analytics and data.

In the overall Analytics and Data Buyers Guide, our analysis classified MicroStrategy as an Innovative vendor, ranking ninth in the overall research at 61.9%. MicroStrategy’s best performance came in Product Experience at 65.6%, ranking eighth, due in part to its seventh-place ranking in Capability. In Customer Experience, MicroStrategy placed 18th at 41.40% due to low performance in TCO/ROI. MicroStrategy partially participated in the RFI process.

MicroStrategy’s Product Experience was impacted by its 63.4% performance in Manageability, where it could provide better support for non-IT administrators. Customer Experience was impacted by its 40.9% performance in TCO/ROI, where it could provide more information and better tools to make a business case.

MicroStrategy performed best in Product Experience, notably in Capability, where its 64.9% performance was due in part to its presentation and mobile functionality. It also performed well in data access, data modeling and interactive visualization and discovery. In addition, MicroStrategy’s performance optimization and configuration led to its 69.2% performance in Reliability.

In the Augmented Analytics Buyers Guide, our analysis classified MicroStrategy as an Innovative vendor, ranking twelfth in the overall research at 56.6%. MicroStrategy’s best performance came in Product Experience at 59.7%, ranking eleventh, due in part to its tenth-place ranking in Reliability. In Customer Experience, MicroStrategy placed 18th at 41.40% due to low performance in TCO/ROI. MicroStrategy partially participated in the RFI process.

MicroStrategy’s Product Experience was impacted by its 63.4% performance in Manageability, where it could provide better support for non-IT administrators. Customer Experience was impacted by its 40.9% performance in TCO/ROI, where it could provide more information and better tools to make a business case.

MicroStrategy performed best in Product Experience, notably in Reliability, where its 69.2% performance was due in part to its performance optimization and configuration functionality. In Capability, it is one of the few vendors with location awareness. It also provides natural language query and AutoML including its Insights capability to spot outliers and trends automatically.

In the Collaborative Analytics Buyers Guide, our analysis classified MicroStrategy as an Innovative vendor, ranking 13th in the overall research at 54.3%. MicroStrategy’s best performance came in Product Experience at 57.9%, ranking eleventh, due in part to its 10th-place ranking in Capability and Reliability. In Customer Experience, MicroStrategy placed 18th at 41.40% due to low performance in TCO/ROI. MicroStrategy partially participated in the RFI process.

MicroStrategy’s Product Experience was impacted by its 63.4% performance in Manageability, where it could provide better support for non-IT administrators. Customer Experience was impacted by its 40.9% performance in TCO/ROI, where it could provide more information and better tools to make a business case.

MicroStrategy performed best in Product Experience, notably in Reliability, where its 69.2% performance and 10th-place ranking was due in part to its performance optimization and configuration functionality. In Capability, the ability to make notations, comment, share analyses individually or in discussion groups led to its 10th-place ranking. MicroStrategy also provides monitoring, alerting and notification functionality.

In the Embedded Analytics Buyers Guide, our analysis classified MicroStrategy as an Innovative vendor, ranking 10th in the overall research at 64.8%. MicroStrategy’s best performance came in Product Experience at 69.4%, ranking eighth, due in part to its fifth-place ranking in Capability. In Customer Experience, MicroStrategy placed 18th at 41.40% due to low performance in TCO/ROI and Validation. MicroStrategy partially participated in the RFI process.

MicroStrategy’s Product Experience was impacted by its 63.4% performance in Manageability, where it could provide better support for non-IT administrators. Customer Experience was impacted by its 40.9% performance in TCO/ROI, where it could provide more information and better tools to make a business case.

MicroStrategy performed best in Product Experience, notably in Reliability, where its 69.2% performance was due in part to its strong performance, optimization and configuration functionality. In Capability, it performed well in customization, integration and white labeling. In addition, its HyperIntelligence product provides a unique way to embed analytics in other business applications and processes.

In the Mobile Analytics Buyers Guide, our analysis classified MicroStrategy as an Innovative vendor, ranking ninth in the overall research at 66.4%. MicroStrategy’s best performance came in Product Experience at 71.1%, ranking fourth, due in part to its first-place ranking in Capability. In Customer Experience, MicroStrategy placed 18th at 41.4% due to low performance in TCO/ROI. MicroStrategy partially participated in the RFI process.

MicroStrategy’s Product Experience was impacted by its 63.4% performance in Manageability, where it could provide better support for non-IT administrators. Customer Experience was impacted by its 40.9% performance in TCO/ROI, where it could provide more information and better tools to make a business case.

MicroStrategy performed best in Product Experience, notably in Capability. Its 73.7% performance and first-place ranking were due in part to its mobile-specific functionality where it is one of a few vendors to support camera integration, location awareness, offline analysis and wearables. It also brings its full range of interactions and visualizations to mobile devices. In addition, MicroStrategy’s performance optimization and configuration led to its 69.2% performance in Reliability.

This assessment was based on MicroStrategy ONE, Version 11.3.10, and was available in June of 2023.

This research-based index is the most comprehensive assessment of the value of analytics and data software in the industry. Technology buyers can learn more about how to use our Buyers Guide by clicking here and included vendors that wish to learn more can click here. Click below to read the individual reports:

Analytics and Data Buyers Guide

Augmented Analytics Buyers Guide

Collaborative Analytics Buyers Guide

Embedded Analytics Buyers Guide

Mobile Analytics Buyers Guide