Market Perspectives

We are happy to share some insights about Oracle drawn from our latest market research, Ventana Research Buyers Guide: Analytics and Data, which assesses how well vendors’ offerings meet buyers’ requirements.

We recently published five Ventana Research 2023 Analytics and Data Buyers Guides, an assessment of technology vendors and products that provide individual and combined analytics and data, augmented analytics, collaborative analytics, embedded analytics and mobile analytics and platform support.

At Ventana Research, we continue to believe that, for most use-cases, there is a clear choice for analytics and data platforms for any use in your organization. We developed five technology assessments and buyers guides to focus on overall analytics and data requirements as well as specific augmented analytics, collaborative analytics, mobile analytics and embedded analytics use-cases.

In all of our Buyers Guides, we utilize a structured research methodology called the Value Index that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for analytics and data. We evaluated Oracle and 21 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our benchmark research on analytics and data.

In the overall Analytics and Data Buyers Guide, our analysis classified Oracle as Exemplary, ranking third in the overall research at 73.4%. Oracle’s best performance came in Customer Experience at 84.4%, ranking first, due in part to its first-place ranking in Validation. In Product Experience, Oracle placed third at 71.4% due to its performance in Reliability. Oracle was designated an Overall Leader and a Leader in Customer Experience, Product Experience, Usability, Reliability, Adaptability, TCO/ROI, Capability and Validation. Oracle fully participated in the RFI process.

Oracle’s Product Experience was nominally impacted by its 71.1% performance in Manageability, where it could provide more support for non-IT administrators. Customer Experience was nominally impacted by its 84.1% performance in TCO/ROI, where it could provide improvements to the information needed to make a business case.

Oracle performed best in Customer Experience, notably in Validation, where its 84.6% performance was due to the amount of available information about customer experience and case studies. In addition, Oracle’s performance and scalability led to its 79.7% performance in Reliability. In Capability, Oracle performed well in mobile and NLP.

In the Augmented Analytics Buyers Guide, our analysis classified Oracle as Exemplary, ranking first in the overall research at 75.2%. Oracle performed well in both Customer Experience at 84.4%, and Product Experience at 73.3%, ranking first in each. Supporting these rankings were its first-place rankings in Validation and Capability. Oracle was designated an Overall Leader and a Leader in Customer Experience, Product Experience, Usability, Reliability, Adaptability, TCO/ROI, Capability and Validation. Oracle fully participated in the RFI process.

Oracle’s Product Experience was nominally impacted by its 71.1% performance in Manageability, where it could provide more support for non-IT administrators. Customer Experience was nominally impacted by its 84.1% performance in TCO/ROI, where it could improve the available information needed to make a business case.

Oracle performed best in Customer Experience, notably in Validation, where its 84.6% performance was due to the amount of information about customer experience and case studies available. In Capability, Oracle performed well in NLP as one of the few vendors with both voice and multilingual functionality. Additionally, Oracle’s performance and scalability led to its 79.7% performance in Reliability.

In the Collaborative Analytics Buyers Guide, our analysis classified Oracle as Exemplary, ranking 4th in the overall research at 69.2%. Oracle performed well in Customer Experience at 84.4%, ranking first, due in part to its first-place ranking in Validation. In Product Experience, Oracle placed fifth at 65.0%. Oracle was designated a Leader in Customer Experience, Adaptability, Reliability, Usability, TCO/ROI and Validation. Oracle fully participated in the RFI process.

Oracle’s Product Experience was nominally impacted by its 52.0% performance in Capability, where it could provide more support assigning and tracking tasks. Customer Experience was nominally impacted by its 84.1% performance in TCO/ROI, where it could provide improvements to the information needed to make a business case.

Oracle performed best in Customer Experience, notably in Validation, where its 84.6% performance was due to the amount of information about customer experience and case studies available. In addition, Oracle’s performance and scalability led to its 79.7% performance in Reliability. In Capability, Oracle performed well annotating and sharing analyses as well as posting them to discussion groups using Oracle and other technologies.  

In the Embedded Analytics Buyers Guide, our analysis classified Oracle as Exemplary, ranking fourth in the overall research at 74.6%. Oracle’s best performance came in Customer Experience at 84.4%, ranking first, due in part to its first-place ranking in Validation. In Product Experience, Oracle placed fourth at 72.7% due to its performance in Manageability. Oracle was designated a Leader in Customer Experience, Usability, Reliability, Adaptability, TCO/ROI and Validation. Oracle fully participated in the RFI process.

Oracle’s Product Experience was nominally impacted by its 71.1% performance in Manageability, where it could provide more support for non-IT administrators. Customer Experience was nominally impacted by its 84.1% performance in TCO/ROI, where it could provide improvements to the information needed to make a business case.

Oracle performed best in Customer Experience, notably in Validation, where its 84.6% performance was due to the amount of information available about customer experience and case studies. In Adaptability, Oracle was a leader with strong configuration, customization and API functionality. Additionally, Oracle’s performance and scalability led to its 79.7% performance in Reliability.

In the Mobile Analytics Buyers Guide, our analysis classified Oracle as Exemplary, ranking first in the overall research at 75.3%. Oracle also ranked first in both Product Experience and Customer Experience with 73.6% and 84.4%, respectively. Oracle was designated an Overall Leader and a Leader in Customer Experience, Product Experience, Usability, Reliability, Adaptability, TCO/ROI, Capability and Validation. Oracle fully participated in the RFI process.

Oracle’s Product Experience was nominally impacted by its 71.1% performance in Manageability, where it could provide more support for non-IT administrators. Customer Experience was nominally impacted by its 84.1% performance in TCO/ROI, where it could provide improvements to the information needed to make a business case.

Oracle performed best in Customer Experience, notably in Validation, where it ranked first due to the amount of available information about customer experience and case studies. In Capability, Oracle ranked second due in part to its rich, multilingual conversational analytics. It also brings its augmented and collaborative analytics to mobile devices. In addition, Oracle’s performance and scalability led to its 79.7% in Reliability.

This assessment was based on Oracle Analytics Cloud, Version July 2023 Update (Cloud); 2023 (Server), and was available in March/July of 2023.

This research-based index is the most comprehensive assessment of the value of analytics and data software in the industry. Technology buyers can learn more about how to use our Buyers Guide by clicking here and included vendors that wish to learn more can click here. Click below to read the individual reports:

Analytics and Data Buyers Guide

Augmented Analytics Buyers Guide

Collaborative Analytics Buyers Guide

Embedded Analytics Buyers Guide

Mobile Analytics Buyers Guide