Market Perspectives

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

Sales leadership and operations teams can ensure their most effective outcomes by properly managing territories, quotas and incentives. In that journey, sales teams struggle to reach their full potential if they do not orchestrate their efforts and optimize every week and month of the year. The need for immediate access to up-to-date information shared by sales professionals, managers, operations teams and leadership is critical to meet everyone’s expectations. Unfortunately, most sales...

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to the organization’s success and championed improvements across people, processes, information and technology.

The impacts of the coronavirus pandemic are still affecting the market as organizations look to focus on business continuity for future operations and to fulfill the requirements of a hybrid workforce. Organizations must meet the expectations of the workforce and customers who require digital communication that is straightforward and easily available to provide engagement and sufficient experience in using the technology. Digital communication software allows organizations to facilitate...

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

While the billing software provider market is well-established and mature, a new breed of vendors has emerged. These applications address billing but, more importantly, enable organizations to adopt advanced digital business models, maximizing existing investments in front- and back-office systems.

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

The necessity to empower people within an organization to be most effective and highly impactful is no easy task and is central to what business and HR leaders seek to enable. At the core of this mission is understanding the motivations of individuals who are eager to gain new skills that help their career growth while also supporting their current expected performance. Managing and motivating skills development require content and learning methods that align to the role and responsibility of...

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

Large corporations were the first to benefit from computers, but the cloud and availability of affordable, easy-to-use software has levelled the playing field for small and midsize organizations (SMBs). Software can significantly enhance organizational effectiveness by streamlining interactions with customers and employees, supporting collaboration within departments and across the enterprise, and promote efficiency by reducing the administrative burdens of record keeping and increasing...

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. These leaders and pioneers have contributed to their organization’s success and championed improvements across people,...

The customer expectation for simple communication accessible via any device is not a new concept that emerged from the pandemic but a precept that, in addition to a positive customer experience, ensures business continuity and resilience across the workforce. Customer experiences are impacted by the quality of communication between workers, and organizations should reevaluate current systems to provide adequate customer service.

Whether changing companies or career paths, working professionals are switching jobs more than ever before. Uncertainty, lack of opportunity and volatility play a role in this churn. Today’s workers often feel more like replaceable cogs in a machine than team members with career advancement potential. Job security also suffers in the face of market swings and volatile black swan events. Employee retention is a challenge in the best of times, but the labor shift that escalated with the pandemic...

Organizations are reevaluating digital communication platforms to meet the demands of a more resilient hybrid and mobile workforce. Outdated and disjointed communication software can cause delays in projects, impacting use of resources, costs, profitability and customer satisfaction. All organizations should adopt software that meets the digital standards of today’s workforce.

Data-driven product information management ensures that supply chain data is consistent, standardized and accessible across the organization. Many businesses, however, lack consistency and unification when managing data, with the greatest barrier being the ability to achieve a single version of the truth, according to our Data Governance Benchmark Research.

While there are a large variety of tools that play a role in helping organizations manage customer experiences (CX), there is a consensus emerging that applications controlling customer data should take center stage. Many organizations face the challenge of consolidating fragmented data that comes from siloed sources into a coherent view of the entire customer life cycle. To address this challenge, vendors from multiple market segments are coalescing around the customer data platform (CDP) as...

The potential of the workforce relies on the ability of team members to efficiently communicate and share information with one another and external customers, partners and suppliers. Disjointed communication leads to halts in projects and overall growth potential. A digital platform tailored to an organization’s needs will allow workers to effectively complete tasks and provide the resilience needed for organizations to thrive in any situation.