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        Market Perspectives

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

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        Topics: Cloud Computing, Internet of Things, Digital Technology, blockchain, mobile computing, extended reality, robotic automation, Analytics & Data, Collaborative & Conversational Computing, AI and Machine Learning

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

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        Topics: Performance Management, Business Continuity, Workforce Management, Digital Commerce, Digital Experience Platform, Digital Business, Experience Management, Digital Communications, Digital Payments, Digital Security, Sustainability Management

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

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        Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, Experience Management, Digital Communications, Analytics & Data, AI and Machine Learning

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

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        Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, Experience Management, Digital Communications, Analytics & Data, AI and Machine Learning

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

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        Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, Experience Management, Digital Communications, Analytics & Data, AI and Machine Learning

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

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        Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, Experience Management, Digital Communications, Analytics & Data, AI and Machine Learning

        Industry challenges from demand, to supply chain latency, to fulfillment have created significant impediments for retailers, vendors, suppliers and customers across the globe, without a clear end in sight. Organizations that use digital technology to access information that informs actions — or reactions — to situations that arise unexpectedly demonstrate better digital readiness. The use of cloud-based systems that provide unified access to data and analytics offer the agility to better...

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        Topics: Cloud Computing, Data, Analytics & Data

        Over the past decade, close-management software has evolved to enable even midsize organizations to streamline department processes, operate in a virtual mode, accelerate the accounting close and reduce staff stress. It’s one step toward continuous accounting, which is defined by Office of Finance Research Director Robert Kugel as an approach to managing transactions recording and accounting that takes advantage of current technology to streamline and restructure the accounting function. In...

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        Topics: Office of Finance, Business Planning, Financial Performance Management, ERP and Continuous Accounting, profitability management, digital finance

        Data platforms are designed to manage and analyze big data, enabling organizations to leverage their data to operate with greater efficiency across on-premises, hybrid and multi-cloud environments. Our Analytics and Data Benchmark Research finds that while 58% are using big data in their analytics processes, less than one quarter (23%) are satisfied with their technology’s support for big data. Looking at the statistics, it is safe to say that organizations have been slow to adopt modern...

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        Topics: Data Governance, Data Integration, Data, data lakes, Streaming Data, data operations, Data Platforms

        Power ON is software designed for organizations to streamline their business planning, budgeting, forecasting, reviewing and reporting, in order to make these processes more effective and accurate. Organizations do a lot of planning: In addition to the budget, they plan headcount, sales, production and their supply chain, as well as other business functions, and traditionally execute this using spreadsheets as they are a familiar tool. However, spreadsheets make it difficult for individuals to...

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        Topics: Office of Finance, Business Planning, Financial Performance Management, ERP and Continuous Accounting, revenue and lease accounting, profitability management, digital finance

        A digital finance and accounting organization is one that uses software to enhance efficiency by eliminating manual operations and automating workflows, improving financial data quality. This is especially relevant to small to midsize organizations that need to minimize administrative overhead yet still have financial controls and operational visibility to achieve and sustain profitable growth. A continuous accounting approach can streamline tasks and processes, reducing time spent on...

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        Topics: Office of Finance, Analytics, Digital Technology, digital finance, AI and Machine Learning

        Total Compensation Management (TCM) is a strategic HCM area focused on the processes, data, analytics and technology capabilities needed to achieve an integrated and holistic approach to rewarding employees for their value and contributions. One aspect of TCM is pay equity which, simply defined, means pay comparability and fairness and a lack of bias. It is an organization’s ability to determine what jobs require comparable skill, effort and responsibility while relating that to market pay...

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        Topics: Human Capital Management, Learning Management, Talent Management, Workforce Management, Payroll Management, Total Compensation Management, employee experience, Continuous Payroll

        With more and more data available to analyze, organizations are realizing the value that sophisticated analyses using artificial intelligence and machine learning (AI/ML) can provide. The benefits of these analyses are significant: our Dynamic Insights research on machine learning finds that organizations most often benefit through competitive advantage, but also improved customer experiences, increased sales, the ability to respond quickly to opportunities in the market, and lower costs....

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        Topics: business intelligence, Analytics, Data Governance, Data Integration, Data, Business, Digital Technology, AI and Machine Learning

        Business improvement stems from technology investments that advance automation and apply intelligence to your work and processes, increasing the potential achievement of desired outcomes. Assessing vendors and utilizing technology for optimization and innovation is the foundation for digital transformation, and our chief research officer asserts that by 2025, over one-half of organizations will determine that the chaos of digital technology usage requires a rationalization of vendors to ensure...

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        Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Digital Technology, Operations & Supply Chain, Digital Business, Office of Sales

        The virtualization of business and the evolution of digital transformation to applications and systems that operate in cloud computing — or the “as-a-service” environment — has fragmented enterprise and data architectures. The role of cloud computing has become a utility to provide elastic resources in support of operational needs. For example, data in the cloud requirements are provided by third-party vendors, managing security and storage of data outside the organization.

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        Topics: Cloud Computing, Data, Digital Technology, Digital transformation, data lakes, data operations, Digital Business, Data Platforms, AI and Machine Learning

        The artificial intelligence industry is unique in that it has evolved to the point of making dramatic impacts across other markets. AI is used to help businesses scale, improve customer experiences, decrease waste and streamline cumbersome tasks. Ventana Research sees the need for AI innovation for the future of technology and the many other industries it influences, but making such tools available to everyone at fairly low costs can be difficult. It is no surprise that nearly two-thirds (62%)...

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        Topics: Analytics, Cloud Computing, Digital Technology, natural language processing, AI and Machine Learning

        Performance management helps organizations understand, optimize and align performance through a variety of methods and processes and is an essential part of what is called digital business. For many organizations, engaging employees through a series of check-ups, goal tracking and kudos to encourage and motivate them helps ensure that expected people and operational performance is realized. But in a changing world and workplace culture where workers prioritize mental health and organizations...

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        Topics: Performance Management, Human Capital Management, Digital Business

        Robotic process automation has developed into a significant part of the enterprise software and low- to no-code development approach in the past few years. Organizations utilize the software primarily to automate predictable, rule-based, repetitive tasks, but the use is now expanding into more intelligent automation. Ventana Research sees the need for further innovation within the RPA market to better help organizations accelerate operational agility and efficiency by automating significant...

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        Topics: Digital Technology, robotic automation

        For disruptive technology companies, maturity is often accompanied by the realization that customer retention and expansion are as important as a new logo acquisition. Arriving at this realization is one thing; reorienting your organization to it is another. The necessity of aligning revenue-generating functions in business-to-business technology has been common knowledge for quite some time. Still, organizations have only recently begun to implement dedicated, centralized revenue functions.

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        Topics: Sales, Sales Performance Management, sales engagement, revenue management

        Business continuity — especially during a pandemic, natural disaster, cyber event or geopolitical situation — requires business and risk mitigation processes. Unfortunately, few organizations are prepared to respond appropriately. Whether an organization rises to the challenge or descends into survival mode is determined by the way it meets the expectations of the workforce, customers, stakeholders and potentially shareholders.

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        Topics: Human Capital Management, Business Continuity, Learning Management, Operations & Supply Chain, Digital transformation, Digital Business, Experience Management
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        Our Market Perspective Policy

        • Ventana Research’s Market Perspectives are fact-based analysis and guidance on a vendor’s business, industry and technology trends. Each Market Perspective presents the view of Ventana Research using its established subject matter expertise on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product management team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Market Perspective before it is published. If you have any issue with a Market Perspective, please email them to ChiefResearchOfficer@isg-research.net

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