Market Perspectives

We are happy to share some insights about Perfion drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

In all of our Value Indexes we utilize a structured research methodology that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for product information management (PIM) and product experience management (PXM). We evaluated Perfion and 15 other vendors in seven categories, five relevant to the product (Adaptability, Capability, Manageability, Reliability and Usability) and two related to the vendor (TCO/ROI and Validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our Product Experience Management Benchmark Research.

Perfion, a Denmark-headquartered vendor, has been advancing its digital- and omnichannel-focused approach to PIM to help in the engagement of product experiences in commerce.

Perfion was categorized as a Vendor of Assurance, ranking 12th overall in this Value Index evaluation. It ranked 15th in Product Experience where it performed best in Reliability, placing eighth. It ranked seventh in Customer Experience and performed best in Validation where it placed fourth. Its overall performance was impacted by its lower rankings in Adaptability and Capability, placing 16th in both. These represent 30% of the weighting in the overall Value Index.

Our assessment finds that Perfion could perform better by examining its placement in overall Product Experience and its depth to meet broader needs of PIM and PXM. Perfion should look to improve its integration across processes and systems to address its performance in Adaptability. Its support across Europe and specific-sized organizations has helped it continue to meet a growing demand for PIM.

This assessment was based on Perfion 5.1.5 supporting product experience management and was available in January of 2023.

Perfion, like all vendors in this space, should focus on the growing requirements for what product experiences are expected and how feedback from consumption can guide improvement.

This research-based index is the most comprehensive assessment of the value of product experience management software in the industry. Technology buyers can learn more about how to use our Value Index by clicking here and included vendors that wish to learn more can click here. Read the report here.