We are happy to share some insights about Qlik drawn from our latest market research, Ventana Research Buyers Guide: Analytics and Data, which assesses how well vendors’ offerings meet buyers’ requirements.
We recently published five Ventana Research 2023 Analytics and Data Buyers Guides, an assessment of technology vendors and products that provide individual and combined 
analytics and data, augmented analytics, collaborative analytics, embedded analytics and mobile analytics and platform support. At Ventana Research, we continue to believe that, for most use-cases, there is a clear choice for analytics and data platforms for any use in your organization. We developed five technology assessments and buyers guides to focus on overall analytics and data requirements as well as specific augmented analytics, collaborative analytics, mobile analytics and embedded analytics use-cases.
In all of our Buyers Guides, we utilize a structured research methodology called the Value Index that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for analytics and data. We evaluated Qlik and 21 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our benchmark research on analytics and data.
In the overall Analytics and Data Buyers Guide, our analysis classified Qlik as Exemplary, ranking fourth in the overall research at 70.6%. Qlik’s best performance came in Customer Experience at 80.6%, ranking third, 
due in part to its first-place ranking in TCO/ROI. In Product Experience, Qlik placed fifth at 68.8% due to its performance in Reliability. Qlik was designated a Leader in Customer Experience, Adaptability and TCO/ROI. Qlik fully participated in the RFI process.
Qlik’s Product Experience was impacted by its 67.5% performance in Reliability, where it could provide more information about continuity. Customer Experience was nominally impacted by its 74.5% performance in Validation, where it could provide more metrics and material about its customer experience.
Qlik performed best in Customer Experience, notably in TCO/ROI, where its 86.7% performance was due to its support for developing a business case. In addition, Qlik’s configuration and customization capabilities led to its 77.6% performance in Adaptability. In Capability, Qlik performed well in data access, dashboarding and mobile functionality. It also has strong interactive visualization functionality.
In the Augmented Analytics Buyers Guide, our analysis classified Qlik as Exemplary, ranking fourth in the overall research at 68.8%. Qlik’s best performance came in Customer Experience at 80.6%, ranking third, 
due in part to its first-place ranking in TCO/ROI. In Product Experience, Qlik placed fourth at 66.4% due to its performance in Adaptability. Qlik was designated a Leader in Customer Experience, Adaptability and TCO/ROI. Qlik fully participated in the RFI process.
Qlik’s Product Experience was impacted by its 67.5% performance in Reliability, where it could provide more information about continuity. Customer Experience was nominally impacted by its 74.5% performance in Validation, where it could provide more metrics and material about its customer experience.
Qlik performed best in Customer Experience, notably in TCO/ROI, where its 86.7% performance was due to its strong support for developing a business case. In Capability, Qlik performed well in NLP as one of the few vendors with multilingual capabilities. Additionally, Qlik’s configuration and customization capabilities led to its 77.6% performance in Adaptability.
In the Collaborative Analytics Buyers Guide, our analysis classified Qlik as Exemplary, ranking sixth in the overall research at 67.4%. Qlik’s best performance came in Customer Experience at 80.6%, ranking third, due in part to
its first-place ranking in TCO/ROI. In Product Experience, Qlik placed seventh at 63.8% due to its performance in Reliability. Qlik was designated a Leader in Customer Experience, Adaptability and TCO/ROI. Qlik fully participated in the RFI process.
Qlik’s Product Experience was impacted by its 67.5% performance in Reliability, where it could provide more information about continuity. Customer Experience was nominally impacted by its 74.5% performance in Validation, where it could provide more metrics and material about its customer experience.
Qlik performed best in Customer Experience, notably in TCO/ROI, where its 86.7% performance was due to its support for developing a business case. In addition, Qlik’s configuration and customization capabilities led to its 77.6% performance in Adaptability. In Capability, Qlik performed well in sharing and annotating analyses, including messaging others within the system. It also supports sharing objects into discussion groups, including support for external collaboration tools.
In the Embedded Analytics Buyers Guide, our analysis classified Qlik as Exemplary, ranking third in the overall research at 74.8%. Qlik achieved the same rank in Product Experience and Customer Experience, ranking third
in each. Its best performance came Adaptability, Manageability and Capability. In TCO/ROI, it ranked first. Qlik was designated an Overall Leader and a Leader in Capability, Adaptability and TCO/ROI. Qlik fully participated in the RFI process.
Qlik’s Product Experience was nominally impacted by its 67.5% performance in Reliability, where it could provide more information about continuity. Customer Experience was nominally impacted by its 74.5% performance in Validation, where it could provide more metrics and material about its customer experience. Qlik performed best in Customer Experience, notably in TCO/ROI, where its 86.7% performance was due to its support for developing a business case. In Capability, Qlik was ranked third due to its broad customization functionality and integration with operational systems. Additionally, Qlik’s flexible configuration and customization capabilities led to its 77.6% performance in Adaptability.
In the Mobile Analytics Buyers Guide, our analysis classified Qlik as Exemplary, ranking third in the overall research at 72.6%. Qlik’s best performance came in Customer Experience at 80.6%, ranking third, due in part to 
its first-place ranking in TCO/ROI. In Product Experience, Qlik placed fifth at 71.1% due to its performance in Reliability. Qlik was designated an Overall Leader and a Leader in Customer Experience, Adaptability and TCO/ROI. Qlik fully participated in the RFI process.
Qlik’s Product Experience was impacted by its 67.5% performance in Reliability, where it could provide more information about continuity. Customer Experience was nominally impacted by its 74.5% performance in Validation, where it could provide more metrics and material about its customer experience.
Qlik performed best in Customer Experience, notably in TCO/ROI, where its 86.7% performance was due to its support for developing a business case. In Capability, Qlik is one of a few vendors with offline analytics. It also has strong interactive visualization functionality, annotations and alerts, and supports its collaborative and augmented analytics on mobile devices. In addition, Qlik’s configuration and customization capabilities led to its 77.6% performance in Adaptability.
This assessment was based on QlikSense, Version May/July 2023, and was available in July of 2023.
This research-based index is the most comprehensive assessment of the value of analytics and data software in the industry. Technology buyers can learn more about how to use our Buyers Guide by clicking here and included vendors that wish to learn more can click here. Click below to read the individual reports:
Analytics and Data Buyers Guide
Augmented Analytics Buyers Guide
Collaborative Analytics Buyers Guide
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