Recurly is Vendor of Merit in Subscription Management Value Index

We are happy to share some insights about Recurly drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

In all of our Value Indexes we utilize a structured research methodology that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for subscription management. We evaluated Recurly and 20 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our benchmark research on subscription management.

Recurly was categorized as a Vendor of Assurance, ranking 17th overall in this Value Index evaluation. It ranked 17th in Product Experience where it performed best in Adaptability, placing 13th. It ranked ninth in Customer Experience and performed best in TCO/ROI, placing seventh. Its overall performance was impacted by its lower rankings in Manageability and Reliability. These two categories represent 25% of the weighting in the overall Value Index.

When compared to all vendors in this Value Index, our assessment finds that Recurly could improve in Capability, where it ranked 17th, by better supporting usage data mediation and dunning and collections. In Usability, where it ranked 17th, it could examine ways to make repetitive tasks easier for users. Recurly could perform better overall in this evaluation by addressing its Manageability performance of 43.3% with improved configuration and technology administration. Recurly’s strongest performance came in TCO/ROI at 73.3% where it did well with benefits and strategic value.

This assessment was based on Recurly Subscriber Management and was available in March of 2023.Recurly, like all vendors in this market, should ensure they are tracking the needs and expectations of consumers including business customers, as more organizations outside of the traditional digitally native industries continue to evolve their use of mixed revenue models including subscriptions.

This research-based index is the most comprehensive assessment of the value of subscription management software in the industry. Technology buyers can learn more about how to use our Value Index by clicking here and included vendors that wish to learn more can click here. Read the report here.