Market Perspectives

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an enterprise. Our goal is to recognize technology and providers that have introduced noteworthy digital innovations to advance business and IT.

Ventana Research has awarded Salesforce its prestigious 2024 Analytics and Data Digital Innovation Award for Tableau Pulse. This award is given to the provider that best exemplifies innovation in any use or application of analytics or data across business and/or IT. All finalists in the areas of expertise — AI, Analytics and Data, Customer Experience, Digital Business, Digital Technology, Human Capital Management, Marketing, Office of Finance, Office of Revenue and Operations and Supply Chain — are considered for this award.

The demand for more agile and workflow-oriented approaches has rapidly become a priority for every enterprise.

Enterprises that make a higher proportion of business decisions based on data stand to gain competitive advantage, responding faster to worker and customer demands for more innovative, data-rich applications and personalized experiences. The need for enterprises to operate smarter requires insights derived from analytics through process and technology. Enterprises of all sizes and industries are challenged to manage, govern, and process an increasing torrent of data generated in many formats by a multitude of disparate sources, while at the same time increasing analytic agility and accelerating business decision-making through the use of discovery, machine learning, predictive analytics and visualization, as well as generative AI. Doing so requires cultural and organizational, change, as well as the adoption of new technologies that enable new approaches to increase the value derived from the accumulated data.

Ventana Research selected Salesforce for the 17th Annual Analytics and Data Digital Innovation Award for its Tableau Pulse insights platform, which has been designed specifically to provide business users and decision-makers with metrics and actionable insights powered by a combination of predictive and generative AI (GenAI).

Encouraging more widespread use of analytics and data beyond data professionals has long been a challenge. GenAI facilitates data literacy and enables data democratization by presenting users with narratives and recommendations which they can more intuitively interpret to accelerate business decision-making. Enterprises seeking to expand the use of data and analytics should explore products such as Tableau Pulse that have been designed with GenAI interfaces as the primary means of interacting with data.

If you have not examined how Salesforce and Tableau Pulse can help your enterprise, it is well worth your time. Congratulations, Salesforce, for your continued innovation.