Market Perspectives

We are happy to share some insights about Tableau (Salesforce) drawn from our latest market research, Ventana Research Buyers Guide: Analytics and Data, which assesses how well vendors’ offerings meet buyers’ requirements.

We recently published five Ventana Research 2023 Analytics and Data Buyers Guides, an assessment of technology vendors and products that provide individual and combined analytics and data, augmented analytics, collaborative analytics, embedded analytics and mobile analytics and platform support.

At Ventana Research, we continue to believe that, for most use-cases, there is a clear choice for analytics and data platforms for any use in your organization. We developed five technology assessments and buyers guides to focus on overall analytics and data requirements as well as specific augmented analytics, collaborative analytics, mobile analytics and embedded analytics use-cases.

In all of our Buyers Guides, we utilize a structured research methodology called the Value Index that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for analytics and data. We evaluated Tableau and 21 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our benchmark research on analytics and data.

In the overall Analytics and Data Buyers Guide, our analysis classified Tableau as Exemplary, ranking sixth in the overall research at 67.8%. Tableau’s best performance came in Customer Experience at 77.5%, ranking fourth, due in part to its fourth-place ranking in TCO/ROI. In Product Experience, Tableau placed seventh with a 75.8% performance in Usability. Tableau was designated a Leader in Manageability. Tableau fully participated in the RFI process.

Tableau’s Product Experience was impacted by its 60.4% performance in Capability, where it could incorporate more advanced analytics functionality. Customer Experience was impacted by its 73.5% performance in Validation, where it could provide more information about how its investments support the vendor validation process.

Tableau performed best in Product Experience, notably in Manageability, where it ranked first at 79.1% due to its strong performance in administration, configuration, security and privacy. In addition, Tableau’s ability to support and adapt to a variety of users and competence levels led to its 75.8% performance in Usability. In Capability, it performed well in data modeling, interactive visualization and discovery, and collaborative analytics.

In the Augmented Analytics Buyers Guide, our analysis classified Tableau as Exemplary, ranking sixth in the overall research at 65.9%. Tableau’s best performance came in Customer Experience at 77.5%, ranking fourth, due in part to its fourth-place ranking in TCO/ROI. In Product Experience, Tableau placed seventh at 63.5%. Tableau was designated a Leader in Manageability. Tableau fully participated in the RFI process.

Tableau’s Product Experience was impacted by its 54.7% performance in Capability, where it could incorporate more predictive analytics functionality. Customer Experience was impacted by its 73.5% performance in Validation, where it could provide more information about how its investments support the vendor validation process.

Tableau performed best in Product Experience, notably in Manageability, where it ranked first at 79.1% due to its strong performance in administration, configuration, security and privacy. In Capability, it provides NLP and guided analytics including its Data Guide and Explain Data functionality. In addition, Tableau’s ability to support and adapt to a variety of users and competence levels led to its 75.8% performance in Usability.

In the Collaborative Analytics Buyers Guide, our analysis classified Tableau as Exemplary, ranking fifth in the overall research at 67.6%. Tableau’s best performance came in Customer Experience at 77.5%, ranking fourth, due in part to its fourth-place ranking in TCO/ROI. In Product Experience, Tableau placed sixth at 64.9% due to its performance in Capability. Tableau was designated a Leader in Manageability. Tableau fully participated in the RFI process. Tableau’s Product Experience was impacted by its 51.7% performance in Capability, where it could incorporate better notification functionality. Customer Experience was impacted by its 73.5% performance in Validation, where it could provide more information about how its investments support the vendor validation process.

Tableau performed best in Product Experience, notably in Manageability, where it ranked first at 79.1% due to its strong performance in administration, configuration, security and privacy. In Capability, it enables annotating and sharing analyses individually or in external collaboration tools. It also provides alerting and monitoring of metrics. In addition, Tableau’s ability to support and adapt to a variety of users and competence levels led to its 75.8% performance in Usability. In Capability, it provides NLP and guided analytics.

In the Embedded Analytics Buyers Guide, our analysis classified Tableau as Exemplary, ranking sixth in the overall research at 71.2%. Tableau’s best performance came in Customer Experience at 77.5%, ranking fourth, due in part to its fourth-place ranking in TCO/ROI. In Product Experience, Tableau placed sixth with 70.0% due to its low performance in Capability. Tableau was designated a Leader in Manageability. Tableau fully participated in the RFI process.

Tableau’s Product Experience was impacted by its 66.2% performance in Capability, where it could continue to enhance its data integration functionality. Customer Experience was impacted by its 73.5% performance in Validation, where it could provide more information about how its investments support the vendor validation process.

Tableau performed best in Product Experience, notably in Manageability, where it ranked first at 79.1% due to its strong performance in administration, configuration, security and privacy. In addition, Tableau’s ability to support and adapt to a variety of users and competence levels led to its 75.8% performance in Usability. In Capability, it performed well in analytics customization and integration.

In the Mobile Analytics Buyers Guide, our analysis classified Tableau as Exemplary, ranking sixth in the overall research at 69.5%. Tableau’s best performance came in Customer Experience at 77.5%, ranking fourth, due in part to its fourth-place ranking in TCO/ROI. In Product Experience, Tableau placed eighth with 68.0% due to its performance in Capability. Tableau was designated a Leader in Manageability. Tableau fully participated in the RFI process.

Tableau’s Product Experience was impacted by its 63.3% performance in Capability, where several types of visualizations are dependent on third-party extensions. Customer Experience was impacted by its 73.5% performance in Validation, where it could provide more information about how its investments support the vendor validation process.

Tableau performed best in Product Experience, notably in Manageability, where it ranked first at 79.1% due to its strong performance in administration, configuration, security and privacy. In Capability, it provides good interactivity, and it supports alerts, annotations and augmented analytics on mobile devices. In addition, Tableau’s ability to support and adapt to a variety of users and competence levels led to its 75.8% performance in Usability.

This assessment was based on Tableau, Version 2023.2, and was available in June of 2023.

This research-based index is the most comprehensive assessment of the value of analytics and data software in the industry. Technology buyers can learn more about how to use our Buyers Guide by clicking here and included vendors that wish to learn more can click here. Click below to read the individual reports:

Analytics and Data Buyers Guide

Augmented Analytics Buyers Guide

Collaborative Analytics Buyers Guide

Embedded Analytics Buyers Guide

Mobile Analytics Buyers Guide