Market Perspectives

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

Ventana Research has awarded Salsify OpenAI Accelerator its prestigious 2023 Digital Business Digital Innovation Award. This award is given to the vendor that best exemplifies innovation in applications that support the digital operations needs of an organization, including communications, continuity, experiences, governance, payment, performance, risk, security, sustainability and work. All finalists in the areas of Digital Business were considered for this award.

The focus of technology that supports digital business should be ensuring the effective management and operation of an organization. Managing an organization’s products and associated experiences should be a top priority to optimize the outcomes of resources and investments. The interlinking of business and technology presents opportunities for organizations to innovate and deliver both efficiency and the expected improvements that are part of the enterprise’s overall strategy and product processes. The goal is not just digital transformation, but establishing the resilience and effectiveness required for success. The intersection of information and experiences for the management and marketing of products is a strategic priority. Raising the stakes for business and IT leadership to work collaboratively to gain the greatest return on time and investment in products should be just as high of a priority as it is in customer information and experiences.

Ventana Research selected Salsify for the 16th Annual Digital Business Digital Innovation Award for its embrace of generative AI in an extensible and optimized manner that helps organizations step forward in this critical shift to enriched information. Salsify’s approach can help organizations use resources more efficiently and learn from how consumers are using public large language models (LLM) such as ChatGPT to uncover information. Through assessing the path to enrichments, organizations can not just experiment but determine how they can utilize generative AI for product information.

The challenge organizations currently face is how to incorporate generative AI in a form that reflects the way product processes operate today while enabling the workforce to safely and more effectively interact and share information across partners, suppliers and customers.

Organizations should prioritize technology investments that help instill a more intelligent method to enrich product information while ensuring a positive experience both inside and outside the enterprise.

If you have not examined how Salsify and OpenAI Accelerator can help your organization, it is well worth your time. Congratulations, Salsify, for your continued innovation.