Market Perspectives

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an enterprise. Our goal is to recognize technology and providers that have introduced noteworthy digital innovations to advance business and IT.

Ventana Research has awarded Salsify for Salsify Grocery Accelerator its prestigious 2024 Digital Business Digital Innovation Award. This award is given to the provider that best exemplifies innovation in applications and technologies that support digital business needs from accessibility, experiences, interactions, performance and processing of information for an organization.

An enterprise’s digital workplace must have the agility and readiness to support continuous digital operations. Doing so requires an effective strategy that uses processes and technology workflow to guide business in a way that enables the enterprise to support operational priorities and achieve desired results with confidence. An effective strategy also ensures that digital transformation is focused on modernization that strengthens not just the enterprise but its operations with customers, partners, suppliers and providers.

Ventana Research selected Salsify for the 17th Annual Digital Business Digital Innovation Award for its unique innovation designed specifically for the grocery and retail industry. While traditional horizontal approaches to business needs for product information and experience management are essential, there are unique requirements for ensuring the digital experience of CPG items from categories and brands to required manufacturing and nutritional labels.

CPG and grocery retailers are vying to have the best digital experiences of their products, but also the strong digital shelf and merchandising capabilities that determine whether or not consumers purchase online. Digital transformation requires that product experiences with information are modernized. Salsify Grocery Accelerator provides the ability to effectively manage CPG digitally while ensuring that the relationship between manufacturers and retailers is meeting the ultimate needs of the consumer.

Salsify ensures the simplicity of digital product and category management while enabling the next generation of digital merchandising. If you have not yet examined how Salsify for Salsify Grocery Accelerator can help your digital strategy from products to merchandising, it is well worth your time. Congratulations, Salsify, for your industry innovation.