We are happy to share some insights about Sinch drawn from our latest market research, Ventana Research Buyers Guide: Digital Communications, which assesses how well providers’ offerings meet buyers’ requirements.
We recently published four Ventana Research Digital Communications Buyers Guides, an assessment of technology providers and products that provide individual and combined 
Digital Communications, basic suite, platform and premium suite support. At Ventana Research, we continue to believe that, for most use-cases, there is a clear choice for digital communications for any use in your enterprise. We developed four technology assessments and buyers guides to focus on overall Digital Communications requirements as well as specific basic suite, platform and premium suite use-cases.
In all of our Buyers Guides, we utilize a structured research methodology called the Value Index that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and provider selection process for digital communications. We evaluated Sinch in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the provider (TCO/ROI and provider validation).
In the Digital Communications Platform Buyers Guide, our analysis classified Sinch as Exemplary, receiving an overall grade of A- with an 86.4% performance. Sinch’s best grouped
results came in Product Experience at 87.2% performance and an A- grade due in part to its A in Adaptability, Manageability and Usability. In Customer Experience, Sinch received an A- grade with an 82.5% performance due to its 88.1% performance in TCO/ROI. Sinch was designated a Leader in two of the possible seven categories including Manageability and TCO/ROI.
Sinch’s A- grade in Product Experience was impacted by its A- in Reliability, where it could present its methodology and investments related to enhancing reliability among the buyers. Customer Experience was impacted by its B++ in Validation, where it could showcase more relevant case studies on the portal and further refine its sales and onboarding process.
Sinch performed best in Product Experience with an A- grade, notably in Manageability, receiving an A owing to its strong expertise in privacy and security in this category. In Manageability, Sinch’s audit process to view all the related compliances are met gives additional assurance to its buyers and strengthens its category grade. Sinch’s resources for helping with identification, building business cases and its demonstration of benefits achieved by its customers gives confidence to prospective buyers, making it a Leader in Customer Experience and leading to its A in TCO/ROI.
Sinch did not meet the inclusion criteria for the Digital Communications Overall, Digital Communications Basic Suite or Digital Communications Premium Suite Buyers Guides and thus was not included.
This assessment was based on Customer Communications Cloud, v. March 2024, and was available in March of 2024.
This research-based guide is the most comprehensive assessment of the value of digital communications software in the industry. Technology buyers can learn more about how to use our Buyers Guide by clicking here and included software providers that wish to learn more can click here. Click below to read the individual reports:
Digital Communications Overall
Digital Communications Basic Suite
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