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    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

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        Market Perspectives

        We are happy to share some insights about Teradata drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Cloud Computing, Data, Digital Technology, Analytics & Data, analytic data platforms, Operational Data Platforms

        We are happy to share some insights about Microsoft drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Cloud Computing, Data, Digital Technology, Analytics & Data, analytic data platforms, Operational Data Platforms

        We are happy to share some insights about InterSystems drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Cloud Computing, Data, Digital Technology, Analytics & Data, analytic data platforms, Operational Data Platforms

        We are happy to share some insights about Oracle drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Cloud Computing, Data, Digital Technology, Analytics & Data, analytic data platforms, Operational Data Platforms

        We are happy to share some insights about IBM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Cloud Computing, Data, Digital Technology, Analytics & Data, analytic data platforms, Operational Data Platforms

        The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

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        Topics: Cloud Computing, Data Management, Data, Digital Technology, data operations, Analytics & Data

        Data lakes began to emerge 10 years ago in response to the desire for analytic data platforms that could economically store and process large volumes of raw data. These platforms access data from multiple operational applications in a variety of formats to be queried by multiple business departments for a variety of analytic workloads.

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        Topics: business intelligence, Cloud Computing, Data Governance, Data Management, Analytics & Data, analytic data platforms, AI and Machine Learning

        The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT that optimizes organizational resilience and workforce readiness.

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        Topics: Cloud Computing, Internet of Things, Digital Technology, blockchain, mobile computing, extended reality, Digital Innovation Awards, robotic automation, Analytics & Data, Collaborative & Conversational Computing, AI and Machine Learning

        The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT that optimizes organizational resilience and workforce readiness.

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        Topics: Cloud Computing, Data, Analytics & Data, operational data plaftforms

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

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        Topics: Cloud Computing, Internet of Things, Digital Technology, blockchain, mobile computing, extended reality, robotic automation, Analytics & Data, Collaborative & Conversational Computing, AI and Machine Learning

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

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        Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, Experience Management, Digital Communications, Analytics & Data, AI and Machine Learning

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

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        Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, Experience Management, Digital Communications, Analytics & Data, AI and Machine Learning

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

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        Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, Experience Management, Digital Communications, Analytics & Data, AI and Machine Learning

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

        Read More

        Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, Experience Management, Digital Communications, Analytics & Data, AI and Machine Learning

        Industry challenges from demand, to supply chain latency, to fulfillment have created significant impediments for retailers, vendors, suppliers and customers across the globe, without a clear end in sight. Organizations that use digital technology to access information that informs actions — or reactions — to situations that arise unexpectedly demonstrate better digital readiness. The use of cloud-based systems that provide unified access to data and analytics offer the agility to better...

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        Topics: Cloud Computing, Data, Analytics & Data

        The virtualization of business and the evolution of digital transformation to applications and systems that operate in cloud computing — or the “as-a-service” environment — has fragmented enterprise and data architectures. The role of cloud computing has become a utility to provide elastic resources in support of operational needs. For example, data in the cloud requirements are provided by third-party vendors, managing security and storage of data outside the organization.

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        Topics: Cloud Computing, Data, Digital Technology, Digital transformation, data lakes, data operations, Digital Business, Data Platforms, AI and Machine Learning

        The artificial intelligence industry is unique in that it has evolved to the point of making dramatic impacts across other markets. AI is used to help businesses scale, improve customer experiences, decrease waste and streamline cumbersome tasks. Ventana Research sees the need for AI innovation for the future of technology and the many other industries it influences, but making such tools available to everyone at fairly low costs can be difficult. It is no surprise that nearly two-thirds (62%)...

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        Topics: Analytics, Cloud Computing, Digital Technology, natural language processing, AI and Machine Learning

        When you think about it, events are at the very core of computing, right down to the simplest if-then operation in a spreadsheet. Each event leads to a set of choices, often binary, which then become events in themselves. As computing has become more ubiquitous and has developed into the architecture upon which all business and commerce runs, the events themselves have become more consequential and more numerous. There’s still an event, and each "if" still leads to a "then," but now we evaluate...

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        Topics: Analytics, Cloud Computing, Internet of Things, Data, Digital Technology, Streaming Data, Streaming Analytics, AI and Machine Learning
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        Our Market Perspective Policy

        • Ventana Research’s Market Perspectives are fact-based analysis and guidance on a vendor’s business, industry and technology trends. Each Market Perspective presents the view of Ventana Research using its established subject matter expertise on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product management team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Market Perspective before it is published. If you have any issue with a Market Perspective, please email them to ChiefResearchOfficer@isg-research.net

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