Market Perspectives

The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

A digital finance and accounting organization is one that uses software to enhance efficiency by eliminating manual operations and automating workflows, improving financial data quality. This is especially relevant to small to midsize organizations that need to minimize administrative overhead yet still have financial controls and operational visibility to achieve and sustain profitable growth. A continuous accounting approach can streamline tasks and processes, reducing time spent on...

With more and more data available to analyze, organizations are realizing the value that sophisticated analyses using artificial intelligence and machine learning (AI/ML) can provide. The benefits of these analyses are significant: our Dynamic Insights research on machine learning finds that organizations most often benefit through competitive advantage, but also improved customer experiences, increased sales, the ability to respond quickly to opportunities in the market, and lower costs....

Business improvement stems from technology investments that advance automation and apply intelligence to your work and processes, increasing the potential achievement of desired outcomes. Assessing vendors and utilizing technology for optimization and innovation is the foundation for digital transformation, and our chief research officer asserts that by 2025, over one-half of organizations will determine that the chaos of digital technology usage requires a rationalization of vendors to ensure...

The virtualization of business and the evolution of digital transformation to applications and systems that operate in cloud computing — or the “as-a-service” environment — has fragmented enterprise and data architectures. The role of cloud computing has become a utility to provide elastic resources in support of operational needs. For example, data in the cloud requirements are provided by third-party vendors, managing security and storage of data outside the organization.

The artificial intelligence industry is unique in that it has evolved to the point of making dramatic impacts across other markets. AI is used to help businesses scale, improve customer experiences, decrease waste and streamline cumbersome tasks. Ventana Research sees the need for AI innovation for the future of technology and the many other industries it influences, but making such tools available to everyone at fairly low costs can be difficult. It is no surprise that nearly two-thirds (62%)...

Robotic process automation has developed into a significant part of the enterprise software and low- to no-code development approach in the past few years. Organizations utilize the software primarily to automate predictable, rule-based, repetitive tasks, but the use is now expanding into more intelligent automation. Ventana Research sees the need for further innovation within the RPA market to better help organizations accelerate operational agility and efficiency by automating significant...

When you think about it, events are at the very core of computing, right down to the simplest if-then operation in a spreadsheet. Each event leads to a set of choices, often binary, which then become events in themselves. As computing has become more ubiquitous and has developed into the architecture upon which all business and commerce runs, the events themselves have become more consequential and more numerous. There’s still an event, and each "if" still leads to a "then," but now we evaluate...