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    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

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        Market Perspectives

        We are happy to share some insights about SAP drawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements. 

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        Topics: Revenue Performance Management, Office of Revenue

        We are happy to share some insights about Salesforce drawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements. 

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        Topics: Revenue Performance Management, Office of Revenue

        We are happy to share some insights about Xactlydrawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements. 

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        Topics: Revenue Performance Management, Office of Revenue

        We are happy to share some insights about Board International drawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements. 

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        Topics: Revenue Performance Management, Office of Revenue

        We are happy to share some insights about Anaplan drawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements. 

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        Topics: Revenue Performance Management, Office of Revenue

        We are happy to share some insights about Varicentdrawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Revenue Performance Management, Office of Revenue

        We are happy to share some insights about Oracledrawn from our latest market research, Ventana Research Buyers Guide: Revenue Performance Management, which assesses how well vendors’ offerings meet buyers’ requirements. 

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        Topics: Revenue Performance Management, Office of Revenue

        Economic uncertainty has organizations focused on sustained, profitable growth. Ensuring profitability is more complex, however, with mixed-revenue models like subscriptions and usage-based offers. Omnichannel selling brings different costs, and margin is typically examined as a post-sale event when it’s too late to influence profit.

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        Topics: revenue management, Revenue Performance Management, Office of Revenue

        Sales leadership and operations teams can ensure their most effective outcomes by properly managing territories, quotas and incentives. In that journey, sales teams struggle to reach their full potential if they do not orchestrate their efforts and optimize every week and month of the year. The need for immediate access to up-to-date information shared by sales professionals, managers, operations teams and leadership is critical to meet everyone’s expectations. Unfortunately, most sales...

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        Topics: Revenue Performance Management, Office of Revenue

        The current sales cycle software space is one of complexity. Business-to-business sales across all industries are becoming more complex and require more care in their management. The rise of the subscription economy is one example contributing to this complexity. Buyers are not just buying one product at a time, but rather could be buying multiple products over different periods of time, with renewals on a monthly, quarterly or annual basis.

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        Topics: revenue management, Revenue Performance Management, Office of Revenue

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

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        Topics: Sales, Sales Performance Management, Digital Commerce, Subscription Management, partner management, sales engagement, revenue management, Revenue Performance Management
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        Our Market Perspective Policy

        • Ventana Research’s Market Perspectives are fact-based analysis and guidance on a vendor’s business, industry and technology trends. Each Market Perspective presents the view of Ventana Research using its established subject matter expertise on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product management team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Market Perspective before it is published. If you have any issue with a Market Perspective, please email them to ChiefResearchOfficer@isg-research.net

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