Market Perspectives

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

Ventana Research has awarded Q for Sales by Uniphore its prestigious 2022 Office of Revenue Digital Innovation Award. This award is given to the vendor that best exemplifies innovation in the application of technologies that support the sales organization across any revenue channel.

The continuous pressure to generate revenue and outperform cannot be addressed successfully without strategic investments in the people and processes that drive sales forward. Ventana Research has awarded Uniphore Q for Sales the 15th Annual Office of Revenue Digital Innovation Award for its pioneering work in marrying artificial intelligence-based body language and non-verbal signal capture to improve understanding of buyer responses during remote sales engagement.

Uniphore has extended its reach beyond conversational analytics to incorporate nonverbal clues that are hard to detect while conducting sales meetings via video conferencing technology. While we all recognize that remote selling is here to stay, key signals that indicate receptiveness or otherwise to what’s been said or shown offer clues as to the level of active interest or engagement – clues that will help remedy what has been lost in the sales process. This information is also important to aid in sales coaching and assessing product and business benefit messaging as well as product demonstration effectiveness.

Organizations recognize the cost savings of not having salespeople travel as much as well as the potential for increased productivity from reduced trips. Utilizing technology such as Uniphore’s Q for Sales will help redress the difficulty of capturing non-verbal cues during a remote selling process by complementing the use of conversational intelligence.

If you have not examined how Uniphore’s Q for Sales can help your organization, it is well worth your time. Congratulations, Uniphore, for your digital innovation and this award.