Market Perspectives

We are happy to share some insights about Viamedici drawn from our latest Value Index research, Ventana Research Value Index: Product Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

In all of our Value Indexes we utilize a structured research methodology that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for product information management (PIM) and product experience management (PXM). We evaluated Viamedici and 15 other vendors in seven categories, five relevant to the product (Adaptability, Capability, Manageability, Reliability and Usability) and two related to the vendor (TCO/ROI and Validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our Product Experience Management Benchmark Research.

Viamedici is a European- and German-based provider of PIM and the components to support it across various configurations and mobile and print requirements.

Viamedici was categorized as an Innovative Vendor, ranking seventh overall in this Value Index evaluation. It ranked sixth in Product Experience where it performed best in Capability and Reliability, placing fifth in both. It ranked fifth in Customer Experience and performed best in Validation, placing 11th. Its overall performance was impacted by its lower rankings in Manageability and Usability where it placed 11th and ninth, respectively. These represent 35% of the weighting in the overall Value Index.

Our assessment finds that Viamedici could perform better by examining its placement in Customer Experience and provide more in-depth information regarding TCO/ROI and Validation. Viamedici’s focus on PIM has been impactful in its rankings but the company will need to expand its scope to include product experiences and broader usage of its platform.

This assessment was based on Viamedici EPIM 4.26 supporting product experience management and was available in February of 2023. Viamedici, like all vendors in this space, should focus on the growing requirements for what product experiences are expected and how feedback from consumption can guide improvement.

This research-based index is the most comprehensive assessment of the value of product experience management software in the industry. Technology buyers can learn more about how to use our Value Index by clicking here and included vendors that wish to learn more can click here. Read the report here.