Market Perspectives

We are happy to share some insights about Vindicia drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

In all of our Value Indexes we utilize a structured research methodology that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for subscription management. We evaluated Vindicia and 20 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our benchmark research on subscription management.

Vindicia was categorized as a Vendor of Merit, ranking 12th overall in this Value Index evaluation. It ranked 12th in Product Experience where it performed best in Reliability, placing 12th. It ranked 16th in Customer Experience and performed best in TCO/ROI, placing 13th. Its overall performance was impacted by its lower rankings in Usability and Capability. These two categories represent 35% of the weighting in the overall Value Index.

When compared to all vendors in this Value Index, our assessment finds that Vindicia could improve in Capability, where it placed 15th, by meeting more complex pricing needs and offering better contract integration. In Usability, where it ranked 20th, it could better tailor the user experience to different personas.

Vindicia, could perform better overall in this evaluation by addressing its Usability performance of 32.5% by focusing on accessibility and intelligence assists. Vindicia’s strongest performance came in Manageability at 83.4% where it did well with privacy and security.

This assessment was based on Vindicia Subscribe, Retain software and was available in January and February of 2023.

Vindicia, like all vendors in this market, should ensure they are tracking the needs and expectations of consumers including business customers, as more organizations outside of the traditional digitally native industries continue to evolve their use of mixed revenue models including subscriptions.

This research-based index is the most comprehensive assessment of the value of subscription management software in the industry. Technology buyers can learn more about how to use our Value Index by clicking here and included vendors that wish to learn more can click here. Read the report here.