We are happy to share some insights about Vonage drawn from our latest market research, Ventana Research Buyers Guide: Digital Communications, which assesses how well providers’ offerings meet buyers’ requirements.
We recently published four Ventana Research Digital Communications Buyers Guides, an assessment of technology providers and products that provide individual and combined 
Digital Communications, basic suite, platform and premium suite support. At Ventana Research, we continue to believe that, for most use-cases, there is a clear choice for digital communications for any use in your enterprise. We developed four technology assessments and buyers guides to focus on overall Digital Communications requirements as well as specific basic suite, platform and premium suite use-cases.
In all of our Buyers Guides, we utilize a structured research methodology called the Value Index that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and provider selection process for digital communications. We evaluated Vonage in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the provider (TCO/ROI and provider validation).
In the Digital Communications Basic Suite Buyers Guide, our analysis classified Vonage as Exemplary, receiving an overall grade of A- with an 81.8% performance. Vonage’s best
grouped results came in Product Experience with an 85.2% performance and an A- grade due in part to its A in Manageability. In Customer Experience, Vonage received a B+ grade with a 70.3% performance due to its 71% performance in TCO/ROI. Vonage was designated a Leader in three of the 10 possible categories, including, Adaptability, Manageability and Reliability.
Vonage’s A- grade in Product Experience was impacted by its B++ in Capability, where it could offer a wider set of compliance resources. Customer Experience was impacted by its B+ in Validation, where it could highlight key references, quality of services offered and better access to pricing information.
Vonage performed best in Product Experience with an A- grade, notably receiving an A in Manageability due to its robust security capabilities at user, role and group levels along with stringent privacy levels. Vonage’s breadth and quality of information provided can well guide prospective buyers in making a decision and led to its B+ in TCO/ROI.
In the Digital Communications Platform Buyers Guide, our analysis classified Vonage as an Innovative provider, receiving an overall grade of A- with an 81.3% performance. Vonage’s
best grouped results came in Product Experience at 83.8% performance and an A- grade due in part to its A in Manageability. In Customer Experience, Vonage received a B+ grade with a 70.3% performance due to its 69.5% performance in Validation. Vonage was designated a Leader in two of the possible seven categories including Manageability and Reliability.
Vonage’s A- grade in Product Experience was impacted by its B++ in Capability, where it could strengthen its support for compliance and integration of digital technologies within the platform. Customer Experience was impacted by its B+ in TCO/ROI, where it could improve on its tools for TCO evaluation for its buyers.
Vonage performed best in Product Experience with an A- grade, notably in Manageability, receiving an A due to its capabilities for non-technical users on its platform and strong expertise in data privacy and data security in adherence with local/regional requirements. Vonage’s strong customer growth coupled with a healthy operating performance are reflected in its B+ grade in Validation.
Vonage did not meet the inclusion criteria for the Digital Communications Overall and Digital Communications Premium Suite Buyers Guides and thus was not included.
This assessment was based on AI Acceleration Suite, Vonage Message API, Vonage Video API and Vonage Business Communications, v. March 2024, and was available in March of 2024.
This research-based guide is the most comprehensive assessment of the value of digital communications software in the industry. Technology buyers can learn more about how to use our Buyers Guide by clicking here and included software providers that wish to learn more can click here. Click below to read the individual reports:
Digital Communications Overall
Digital Communications Basic Suite
ISG Software Research
ISG Software Research, part of Information Services Group, provides authoritative market research and coverage on the business and IT aspects of the software industry. We distribute research and insights daily through the ISG Software Research community, and provide a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Sign up for free community membership to receive email notifications on research and insights.
