Market Perspectives

Work management software organizes tasks and activities, project planning and resource management in a platform tailored to meet the needs of specific teams. The category sprang from the need to manage projects more efficiently, streamlining time expenditures and communication while enhancing accountability and trust among the workforce. Wrike offers a unified platform that enables workers to coordinate and collaborate in one place, connecting tasks and working together effectively.

Founded in 2006, Wrike provides a platform to manage projects, organize work, enhance collaboration and accelerate execution across departments. The software includes features for configuration and collaboration and is easily configurable to mimic processes already in use to provide a familiar experience. Custom item types with tailored fields ‒ such as candidate information cards or customer surveys ‒ are added to any project as a task. Workers can send task requests using custom request forms via workflows that include importance levels, due dates and checkboxes to provide information about the task and track it to completion. Team members collaborate using online proofing in multiple file formats ‒ including Adobe Creative Cloud ‒ that can be opened and commented on by internal and external users. Each version is saved within Wrike. Role-based permission access and two-factor authentication with individual encryption keys protect files. Amazon’s Key Management Service stores the master keys. Wrike’s Work Intelligence uses machine learning technology to provide additional assistance in the platform, like smart suggestions and scanning physical documents to create text files using the camera in Wrike’s mobile application.

Providing a unified platform for the workforce to track progress on active projects and tasks creates accountability in the organization, ensuring productivity and enhanced performance. Ventana Research asserts that through 2024, the work management applications category will become a critical priority for digital business.

Wrike offers four pricing plans ‒ team, business, enterprise and pinnacle ‒ to meet the needs of every organization. The team pricing plan was created as a cost-effective option for smaller businesses. Wrike Integrate allows users unlimited applications and integrations. Organizations can implement more than 400 integrations, such as Salesforce and Google Calendar, to expand the available options for automation.

Organizations are moving beyond digital transformation to address digital modernization by streamlining business processes, essential activities and the tasks that support them. But these processes are not always well-defined. A dedicated approach to automating work management is the first step to increasing workforce productivity and effectiveness. The investment will also demonstrate a commitment to workers and the value of their contributions. Organizations considering work management technology should assess Wrike and the automation it provides.