San Ramon, Calif. – June 23, 2011 – Ventana Research, Inc., the leading business technology research and advisory services firm providing advice and research to the human capital management market, has established a research and education partnership with HRmarketer.com, the nation’s most popular provider of on demand marketing software and services for companies targeting human resource departments and other B2B decision makers.
The partnership will provide technology research insights from Ventana Research to the subscribers of HRmarketer’s news and information services. In addition, the two companies will collaborate on HR-related benchmark research projects that will benefit business users and software companies in the business intelligence market. These research programs will examine market trends, best practices and technologies that relate to human capital, talent management and workforce management markets.
"HRmarketer is an important information services firm providing independent insights and relevant industry content into the HR market as well as other B2B lines of business,” noted Mark Smith, CEO and Chief Research Office of Ventana Research. “Combining that resource with Ventana Research’s expertise in the field will enable both of our organizations to benefit greatly. More importantly, the human resource and capital management industry and all those in business seeking better understanding and a competitive edge will benefit from the partnership.”
“For the past 10 years we’ve been keeping our clients current with HR industry trends and information so that they can effectively market their products and services to HR decision makers and key influencers,” said Mark Willaman founder and CEO of HRmarketer.com. “Our partnership with Ventana Research is a natural evolution of that mission and we’re excited to provide our clients with the market intelligence they need to succeed.”
About Ventana Research
Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana OnDemand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.
Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research’s insights, as do highly regarded media and association partners around the globe.
Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn and Business Week’s Business Exchange.
About HRmarketer.com
HRmarketer.com is a product of Fisher Vista LLC, a marketing software and services firm focusing on the B2B marketplace. Since 2000, over 1,000 companies have used HRmarketer.com to market to human resources departments and other key B2B decision makers such as IT, Finance, Operations and Purchasing. A hybrid of technology, industry expertise and service, HRmarketer.com features marketing and PR information databases, news distribution, campaign management and measurement & analytics services.
Media Contacts:
Mendeil Bailey (925) 242-2412 marketing@ventanaresearch.com
Elrond Lawrence (831) 632-2183 elawrence@hrmarketer.com
Websites:
http://www.ventanaresearch.com
http://www.hrmarketer.com
