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San Ramon, CA. — March 08, 2013 — Ventana Research announced today that the firm is set to begin their latest Benchmark Research on Information Optimization. The firm has embarked on this benchmark research to evaluate how technology is used to support better access and utilization of information in business and IT. Information optimization is also a key driver and benefit of the use of big data technology.

Information powers today's businesses, and previous research conducted by Ventana Research indicates that organizations are aware of the challenges associated with accessing and assembling information so that it is useful and relevant. This new research on information optimization, the latest from the leading business technology research firm, will analyze how organizations collect data, in what forms they collect it, how it is assemble and integrated and how it is best used. The research is designed to provide the building blocks for a foundation for optimizing the use and integration of information, enabling Ventana Research to provide guidance on efficiently and effectively using technology to deliver the right information to business and IT when and how it is needed.

This research will also examine organizations' people, process, information and technology competencies, maturity, trends and best practices in how they make information available to those who need it. The research aims to provide significant new insights into attitudes toward information optimization and the processes they enable. It will help provide information on best practices and practical methods to build a business case for investment. The research will also investigate the most critical information sources and how organizations provide access that critical information to decision makers in the form and cycles they need it.

"Information is one of the key enablers of effective competitiveness and performance," said Mark Smith, CEO and Chief Research Officer of Ventana Research. "This benchmark research will investigate how to best manage it and make it ready for use in both business and IT. Businesses need to improve the timeliness and forms of information available.. This latest research will provide companies with a roadmap to optimization information to derive full value from enterprise systems, business analytics and big data investments."

To learn more about Information Optimization or participate in the research, please visit: www.ventanaresearch.com/informationoptimization. The research is being sponsored by Datawatch. Ventana Research, a leading business technology research and advisory services firm, provides qualified research participants with an incentive, complimentary report and presentation of the research findings as well as access to a free educational webcast on best practices in the Information Optimization benchmark research.

About Ventana Research 

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn and Google+.

To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com. 

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Media Contact:

Mendeil Bailey

(925) 242-2412

marketing@ventanaresearch.com