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San Ramon, CA. – June 28, 2013 – Ventana Research has launched its latest Benchmark Research, Big Data Analytics, which will explore the adoption and use of analytics with large-scale data. The research will identify and quantify the ways in which organizations use big data analytics to gain business value.
Finding the right approach to big data analytics is difficult when prospective users lack core knowledge about best practices and functional requirements. Deficiencies in their software and data environments further complicate the ability to choose wisely. To add to the complexity, the definition of big data analytics is in the mind of many, vague; this research will begin by clarifying these key deficiencies.
Applying analytics to big data may help organizations to resolve data-dependent issues and 
improve operations. Unfortunately, many users are also confused about the practical application of big data analytics. Users are unsure how and where to invest and how to capitalize on those investments. Therefore, in order to investigate the full range of big data analytics, this study will explore four critical areas: the intersection of big data and traditional analytics, real-time and streaming data, visual discovery and predictive analytics.
Ventana Research will undertake this benchmark research to acquire real-world information about levels of maturity, trends and best practices in organizations’ use of big data analytics. It explores how they do this now, how people at various levels feel about the current processes and tools, plans they have to improve the use of growing volumes and velocity of data, and benefits they hope to gain by doing so.
“Many analyst firms are content to deal with just a portion of the big-data analytics picture. We believe that it is dangerous to take a narrow perspective in a time of change; selecting one exclusively could render existing processes and systems less relevant or even obsolete.” said Tony Cosentino, VP & Research Director of Ventana Research. “Ventana Research is committed to developing an objective, comprehensive benchmark research that deals with all aspects of big-data analytics.”
To learn more about Big Data Analytics or participate in the research, please visit: www.ventanaresearch.com/BigDataAnalytics. The research is being sponsored by Pentaho, Actuate and Nuevora. Ventana Research, a leading business technology research and advisory services firm, provides qualified research participants with an incentive, complimentary report and presentation of the research findings as well as access to a free educational webinar on key findings from the benchmark research.
About Ventana Research
Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.
Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn and Google+.
To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com.
Media: Copies of benchmark research report and interviews are available upon request.
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Media Contact:
Mendeil Bailey
(925) 242-2412
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