Pleasanton, Calif., December 3, 2010 - Ventana Research announced today that it has launched a new venue at which its business and research leadership team will provide analysis and perspective on business and industry trends and technology. With this step the company, the foremost source of authoritative information and analysis about business performance, will take another step in serving business needs, providing a new channel and easier access to its social media activity. This new set of blogs joins the social media activity that Ventana Research has conducted for many years, leading the industry in providing insights across channels such as Facebook, LinkedIn and Twitter. The company is using leading-edge cloud technology to enable world-class collaboration as well as support for mobile platforms like the Apple iPhone and Android-based smartphones.
"I am excited to bring a new level of accessibility and collaboration to our blogs by making them available on a powerful platform that will advance our research leadership in the market," said Mark Smith, Ventana Research CEO and EVP of Research. "Unfortunately many analyst firms and analysts are still stovepiped within their own sites rather than engaging in open dialogue on the Internet to business and IT. We remain determined to continue to increase access to our research-based analysis and opinions, offering a model that's very different than the walls that the big analyst firms use to maintain their large membership prices and their closed communities."
Ventana Research provides analysis and perspectives on a wide range of people, process, information and technology issues of concern to business. It researches organizations' needs across a range of technologies, ranging from information readiness through the use of analytics, business intelligence and information management to the specific line of business applications and tools that affect its effectiveness. In addition, Ventana Research focuses on emerging business technology issues such as cloud computing, collaboration and mobility as part of its focus on being the number one analyst firm that can be trusted in enterprise software, as was noted by ZDNet.
Access to the Ventana Research business and research leadership team is available to all; these new blogs are easily accessible via the www.ventanaresearch.com site or directly through these links.
Ventana Research - http://blog.ventanaresearch.com
Mark Smith - CEO & EVP Research - http://marksmith.ventanaresearch.com
Alan Kay - VP Research Management - http://alankay.ventanaresearch.com
Robert Kugel - SVP Research - http://robertkugel.ventanaresearch.com
Richard Snow - VP Research - http://richardsnow.ventanaresearch.com
David Menninger - VP Research - http://davidmenninger.ventanaresearch.com
Robert Post - Business Director - http://robertpost.ventanaresearch.com
Ventana Research provides a range of leading research, advisory and strategic consulting services that help organizations gain the education and know-how to improve its ability to make business and information technology that deliver meaningful results.
About Ventana Research
Ventana Research is the leading benchmark research and advisory services firm. We provide expert guidance to help organizations manage and optimize performance - to become not only more efficient but more effective. Our unparalleled insights and best practices guidance are based on our rigorous research-based benchmarking indexes of people, processes, information and technology across business and IT functions worldwide. The combination we offer of benchmark research, rigorous market coverage and in-depth knowledge of hundreds of technology providers means we can deliver business and technology education and expertise to our clients where and when needed. The Ventana Research Indexes - the Value Index and the Benchmark Index family - have redefined the research industry by providing accessible, easy-to-use research-based business and technology guidance to businesses.
Ventana Research provides the most comprehensive analyst and research coverage in the industry; the many business and IT professionals worldwide who are members of our community benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn, and Business Week's Business Exchange. Ventana Research was ranked the #1 analyst firm you can trust in enterprise software for 2009 for its relevance to the industry. We focus on business and technology trends and best practices that maximize organizations' potential to perform while reducing the time, cost and risk and still achieve optimal outcomes.
Media Contact: Marisela Reynoso
(925) 242-2579 marketing@ventanaresearch.com